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Daily Impact of COVID-19 on Dealerships
- Thread starter Jeff Kershner
- Start date
- May 1, 2005
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- Jeff
We have quite a few dealers in Pennsylvania and California who are definitely down, but things seem to be holding steady overall into April.
View attachment 4794
View attachment 4794
✨ AI Highlights
The thread tracks real-time dealership website and engagement metrics during the early weeks of COVID-19 (March–April 2020), with Jon Berna's Driven Data team providing nightly-updated reports and vendors sharing their own platform data. Contributors note regional variation, with Pennsylvania and California dealers experiencing steeper declines while overall engagement held steadier than expected. The key takeaway is that despite lockdowns, some digital engagement metrics—like quote tool interactions—remained encouraging, suggesting dealers should stay active online.
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