• This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →

Dealer.com & AutoTrader

There may be a slight argument for Trader to do this because your site inventory gets pushed to there listings but thats WEAK!:cursin:

Old thread, I know. Just wanted to post though to say that we've been dealing with Trader Corporation extensively as of late and I've discovered a few things that are of interest.

1. If you want to list inventory on AutoTrader.ca as a dealer, you must have one of their Dealer.com websites
2. The inventory can be pushed in one of three ways:
a. From a third party into Trader.ca and then into the dealer.com website (meaning the dealer.com site does no work)
b. From Dealer.com to Trader.ca (if you use the dealer.com site as your primary)
c. From trader.ca to Dealer.com (if you use capture or some other services from Trader themselves)

The whole system is a mess and they refuse to offer listings to companies that don't have their websites.
 

✨ AI Highlights

Canadian dealer Mitch Gallant expresses frustration over AutoTrader Canada's acquisition and rebranding of Dealer.com, criticizing their new inventory-based pricing model and concerns about domain ownership control. The discussion reveals AutoTrader's monopoly position in the Canadian market with limited competition, leading some dealers to explore legal action and alternative platforms like Kijiji. The key insight is that dealers feel trapped by a lack of competitive alternatives and are frustrated by pricing structures they view as exploitative.

Replies Views 12 11,415 Started Last Reply