#RefreshFriday Dealer DATA on FULL DISPLAY - A call for SECURITY!! | Jon Berna & Ryan Moore

[Jeff Kershner]

Dealer Data on full display - A call for SECURITY!!

@jon.berna and Ryan Moore have been collecting dealer data and some cool insights for years.

We call Berna the “D.R. Truth” because of it, and we’re stoked he is going to let his Chief Technology Officer out of the development cave to show us some things.

• dealerships need to stop emailing customer lists - why it’s F’n dumb
• dealership data security - customer data in excel floating around
• dealer ads - effective or just repetitive?
• dealer ads - effective or just repetitive?
• same ads to people who already bought cars

Jon will also be comparing the “cash for clunkers” era in 2008 to the inventory shortage that the auto industry is currently experiencing. Enjoy the show!

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*If you're in the automotive / dealer business, you need to sign up for the DealerRefresh dealer forums and join the oldest and largest Online Community in the Car Business! - https://forum.dealerrefresh.com/

 

[Jeff Kershner]

Great show gentlemen. Not the usual sexy topic but a VERY important one. We appreciate you highlighting the importance of Dealer Data and the necessity for SECURITIES.

Ryan is supposed to be putting together a resource for dealers on what to look out for, what questions to ask your vendors and a list of currently available security software dealers and personnel could use to lessen the risks.

Enjoy the show!!