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A dealer group is seeking guidelines and internal documentation to evaluate their website needs across multiple brands before approaching vendors, with the goal of creating a roadmap that aligns all departments around shared requirements like SEO, video, and engagement tools. While one commenter provided helpful clarification that the dealer needs an internal assessment document to use as a RFP baseline for vendors, the thread devolved into vague observations about the original poster's company affiliation and was ultimately closed by a moderator, making it a low-value discussion for practical resources or solutions.