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We were an early adopter to the tool. I have to say its the number one lead generator on Usedcarking.com. These are different types of leads though and have to be treated that way and its more of a soft sell when and how you respond to whatever stage the consumer gets to. There are many more awesome changes coming to the product that I have seen "behind the scenes". The ILM they provide on the back end is a bit challenging but its being refined. I can not say enough about Joe Chura and Dealerinspire. They are one of, if not the best vendors I have dealt with other than DDC prior to Cox when Alex and Uncle Joe were involved.