- May 11, 2026
- 35
- 5
- Awards
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- First Name
- Darren
Observation: A surprising number of dealership websites still have important pages that are difficult to discover through internal navigation.
Why It Matters:
If customers can't easily find key pages, search engines may also assign them less prominence within the site.
Opportunity:
Audit your internal linking to ensure important pages are connected naturally throughout the buying journey.
Discussion:
How often do you review your internal linking strategy?
Why It Matters:
If customers can't easily find key pages, search engines may also assign them less prominence within the site.
Opportunity:
Audit your internal linking to ensure important pages are connected naturally throughout the buying journey.
Discussion:
How often do you review your internal linking strategy?
