We're a small independent dealer currently with Dealer Impact. We're going to switch to either Dealerfire or Dealer E-Process. Has anyone dealt with both companies? or do you have any experience with either one? Both seem to have good seo but take completely different approaches to it.
Dealerfire vs Dealer E-Process
- Thread starter nessauto
- Start date
- Dec 30, 2009
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- Yago
How did you perceive it to be different?
I'm interested in the answer because you actually talked to me.
I'm interested in the answer because you actually talked to me.
Dealerfire has a very clean slate when it comes to seo. If you look at a site map they don't depend on thousands of pages for seo. The inventory pages are very clean, most of what they do for seo is in the backround and can't be seen by the average person like me. E-Process relys on the seo structure but also tens of thousands of pages to be cached by google. The pages are more cluttered. Which I personally don't like but it's not me that needs to like it. All I care is that it drives traffic and sells cars. I've did some backround research on my own and they both perform really well. They both have great reviews on driving sales. My only concern with E-Process is whether or not one of googles updates will pick up on the articles it's writing and consider it spamming. I'm really hoping to find a dealer on here that's used both.
- Dec 30, 2009
- 1,883
- 480
- First Name
- Yago
Great points both about SEO and design of the VDP.
Just a couple notes of my personal opinion:
What Google will do is always an unknown and you should always work with what you have today (known for the very near future) not with "what could be".
Secondly these SEO features are part of website and are somewhat only useful to a certain extent. If you are really concerned about SEO you should look at:
Working your Social Media.
Working the websites CMS and build unique content.
Working with Google products (PPC, dynamic, etc)
SEO must be an active part of your advertisement structure/expense if that it what you are concerned about.
I've heard so much about social media for seo..... one person swears by it the other says it's not such a big deal. One person tells me that reviews make a difference... the other says they don't. I guess it's no different than site seo, everyone has there own way of handling it.
- Sep 7, 2012
- 20
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- First Name
- Timothy
There are definite do's and don't when it comes to SEO. Having worked with both vendors, my preference is Dealerfire. Of particular note, we've seen a number of dealer's have issues with the new dealer-e-process platform. Seems like they might be suffering some growing pains at dealer-e.
From that standpoint we see consistent customer service results from DF that have been impressive both on the vendor to vendor side as well as how they service our dealers directly.
From that standpoint we see consistent customer service results from DF that have been impressive both on the vendor to vendor side as well as how they service our dealers directly.
I have been with Dealerfire since 2007 and it has been the BEST performing website this dealership has ever had - bar none. In the beginning, we selected Dealerfire because we wanted a site that more reflective of Austin Texas and the eclectic nature of our city. As time has progressed we have kept that look and feel but thru their guidance Dealerfire helped us create a progressive and interactive site that appeals to our customers. Eric G, one of their developrers, has helped us expand into multiple mirco sites all SEO enchanced, and helped our site grow with our dealership's growth. From the top of their leadership in Eric H, and Leif R, to all of the support staff we have always received fantastic immediate help whenever we have needed it. They have always allowed us to break out of the mold and try new ideas. We had considered and even tried some other providers claiming better SEO and other performance enchancements - and thankfully Dealerfire has always accepted us back with open arms. They are certainly the best in our book.
- Oct 17, 2011
- 181
- 49
- First Name
- Dan
Seo can not be bought. It comes from clean coding, fast loads, intelligent design structure, relevancy of content, uniqueness of the page, constant tinkering with description, tags, keywords, title, and metA, strong implementation of schema, more tinkering, site tear downs, 301 redirect timing, child pages with good inbounds, sem support, tearing the entire site down to its base html. Rinse. Repeat.
you can't buy it. It is a labor of love. And a constant ongoing study of human behavior trends art and science
you can't buy it. It is a labor of love. And a constant ongoing study of human behavior trends art and science
OK I'm going to let the cat out of the bag here. Social is SEO. Yes, it is, in a big way...but maybe not like your thinking.
Before I get into detail we must keep in mind that SEO is really optimizing for search engines. After all, that's what it stands for. "Optimize", by definition means to make the best use of something. We can all agree that anything in life is judged by comparison. Most people in our space know that SEO was about links and content. But yet, if everyone is creating links and content then how can one competitor -or- dealer have an advantage over another. The answer used to be in quantity of content, grey/black hat tactics like page sculpting, user agent defined doorway pages, and a sleuth of other tactics. The trick today- Quality.
Quality. Here lies the issue. How can you create quality? The simple answer, albeit hard to tackle, - BE AWESOME. Sounds great right but how does that impact social and SEO? Simple. People share awesome. Look at BuzzFeed for example. In the last few years BuzzFeed has been picking up a crazy following. Compared to Google, Facebook has produced 4x's more referring traffic for BuzzFeed. That's referring traffic so how does that impact SEO? Where does referring social data come from? You guessed it- links. Just looking in Ahrefs quick, BuzzFeed has over 8.5 million links from every TLD known to man. BuzzFeed articles get shared on social networks, search engines, via emails (Gmail? Ymail?), websites, etc, etc. These links multiply and build relevancy for search in many ways.
A dealer can do the same, admittedly on a smaller scale. Here's a great example of how social can boost your SEO:
Cox Chevy out of Bradenton, Florida just recently gave a car to a blogger for the weekend to head up to Spring training. The catch: promote the car if you want and Tweet about how much fun your having in it when you get there. What happened? The local paper caught wind and picked up the story. How? They saw it on Twitter. Cox Chevy then received free publicity and a very nice link back to their website. The story is here. There is so much more that can be done but it's definitely more than just two posts per week about cats. This happens outside the walls of your website. It's about connecting and being awesome.
However, and one last thing, above anything related to getting people to the website via SEO, social, 3rd parties and paid search. There is a much bigger question. What happens when the visitors gets to your website? What is the user experience? Was the user experience awesome? In my opinion this is the first item to tackle. Google and other search engines are getting great at figuring out what websites have a great user experience and which website's don't. This needs to be dissected from every device and traffic driving landing page.
Think about your website as a house. You need a solid foundation, a warm feeling and a nice entrance to really make you feel like home. When you have that then you can invite the party. And yes, if you want the word to spread, social is a great place to start!
(Sorry if this showed as a repeat. I was trying to comment to social impacting SEO.)
Before I get into detail we must keep in mind that SEO is really optimizing for search engines. After all, that's what it stands for. "Optimize", by definition means to make the best use of something. We can all agree that anything in life is judged by comparison. Most people in our space know that SEO was about links and content. But yet, if everyone is creating links and content then how can one competitor -or- dealer have an advantage over another. The answer used to be in quantity of content, grey/black hat tactics like page sculpting, user agent defined doorway pages, and a sleuth of other tactics. The trick today- Quality.
Quality. Here lies the issue. How can you create quality? The simple answer, albeit hard to tackle, - BE AWESOME. Sounds great right but how does that impact social and SEO? Simple. People share awesome. Look at BuzzFeed for example. In the last few years BuzzFeed has been picking up a crazy following. Compared to Google, Facebook has produced 4x's more referring traffic for BuzzFeed. That's referring traffic so how does that impact SEO? Where does referring social data come from? You guessed it- links. Just looking in Ahrefs quick, BuzzFeed has over 8.5 million links from every TLD known to man. BuzzFeed articles get shared on social networks, search engines, via emails (Gmail? Ymail?), websites, etc, etc. These links multiply and build relevancy for search in many ways.
A dealer can do the same, admittedly on a smaller scale. Here's a great example of how social can boost your SEO:
Cox Chevy out of Bradenton, Florida just recently gave a car to a blogger for the weekend to head up to Spring training. The catch: promote the car if you want and Tweet about how much fun your having in it when you get there. What happened? The local paper caught wind and picked up the story. How? They saw it on Twitter. Cox Chevy then received free publicity and a very nice link back to their website. The story is here. There is so much more that can be done but it's definitely more than just two posts per week about cats. This happens outside the walls of your website. It's about connecting and being awesome.
However, and one last thing, above anything related to getting people to the website via SEO, social, 3rd parties and paid search. There is a much bigger question. What happens when the visitors gets to your website? What is the user experience? Was the user experience awesome? In my opinion this is the first item to tackle. Google and other search engines are getting great at figuring out what websites have a great user experience and which website's don't. This needs to be dissected from every device and traffic driving landing page.
Think about your website as a house. You need a solid foundation, a warm feeling and a nice entrance to really make you feel like home. When you have that then you can invite the party. And yes, if you want the word to spread, social is a great place to start!
(Sorry if this showed as a repeat. I was trying to comment to social impacting SEO.)
- Dec 30, 2009
- 1,883
- 480
- First Name
- Yago
Daniel,
I agree that it takes a lot of pieces to make a website SEO to perform, but SEO is bought with money just like most anything else in business.
You paid for your school, education, etc (or personal sacrifice learning on your own) and now you get paid by the dealer to perform these tasks you describe (I'm assuming here you don't work for free).
