Daniel, I am aware of the amount of time and knowledge this takes and my hat is off to you. I have a friend that is just as passionate about SEO as you. I don't think there are many quality SEO vendors, like him, out there. It is far more labor intensive than SEM and thus not as profitable. His increases in website traffic has been phenomenal. His dealers are shifting their budgets off SEM and putting it in SEO through him.
Dealerfire vs Dealer E-Process
- Thread starter nessauto
- Start date
- Apr 7, 2009
- 4,855
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- First Name
- Joe
Back in the day, SEO was as easy as shooting fish in a barrel. Then the competition came...
Then PPC showed up and owning PPC was as easy as shooting fish in a barrel. Then the competition came...
Then Google local gobbled up SERP real estate and then Google hard coded many long tail SERPs to give national classified sites 4 of the top 5 spots.
Today, we're left with a maturing search market where the winning game uses a blend of PPC and SEO. What I like about PPC is that it's an auction based system, so this sets up ACV (Actual Cash Value, aka Fair Market Value) for the price of a web visitor. From this foundation, a strategic SEO'er (with a business mind) will review the PPC battlefront and deploy SEO campaigns focused at high value PPC campaigns with an aim to reduce PPC spending or increase the campaign theme's ROI. This strategic process complements Google's quality Score system and should result in lower PPC costs.
In Other Words...
If your spending $5 a PPC visitor, Your SEO's traffic has that value*.
*keyword to keyword
Then PPC showed up and owning PPC was as easy as shooting fish in a barrel. Then the competition came...
Then Google local gobbled up SERP real estate and then Google hard coded many long tail SERPs to give national classified sites 4 of the top 5 spots.
Today, we're left with a maturing search market where the winning game uses a blend of PPC and SEO. What I like about PPC is that it's an auction based system, so this sets up ACV (Actual Cash Value, aka Fair Market Value) for the price of a web visitor. From this foundation, a strategic SEO'er (with a business mind) will review the PPC battlefront and deploy SEO campaigns focused at high value PPC campaigns with an aim to reduce PPC spending or increase the campaign theme's ROI. This strategic process complements Google's quality Score system and should result in lower PPC costs.
In Other Words...
If your spending $5 a PPC visitor, Your SEO's traffic has that value*.
*keyword to keyword
- Dec 30, 2009
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- First Name
- Yago
Joe,
Thank you for writing this, 1000 people will look at what you wrote and disagree (I'm not saying that what you wrote is wrong) but will not be willing to present their POV to start a discussion.
I do agree tat Social media is very useful to the dealer and that it is content, however that is not the $300-600 social media package the OEM tells you to buy. It is a more involved, more expensive, a lot more work, type of social media. The social media you talk about begins with a very intricate partnership with a vendor or with a well selected person/team at the dealer. Again, not the high school part time person I hear dealers talk about.
As for quantity/quality of content I will disagree with you on that. Content doesn't have to be awesome. I think it is closer to basics than that. Let me explain.
We have a product that it is not easy to understand. The cars have specs, features, sizes, performance, colors, options, purchasing options, model changes, trim levels, etc. As a business we can start by providing some of that to the customer so they better understand and know our product. It is boring compared to awesome but more useful to the person really looking to buy.
- Apr 1, 2012
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- First Name
- Cody
I do disagree with some points, such as the fact that the report offers no link or citation back to the dealership, but I don't want to hijack the thread.
We recently looked at both products. I liked E-Process and their sites are set up for conversion. Our problem is that we were not getting enough site visits. I felt like the people at Dealerfire better understood my needs and had a game plan to help us. We chose to go with Dealerfire and have just completed our first 30 days. Website traffic is up 104%. Yes that is 104% over 2 times the traffic we were getting with Naked Lime and at a smaller budget. I do not know what kind of gain we would have seen if any going to E-Process but Dealerfire is delivering on their promises and thats hard to find today.
We signed with Dealerfire. Due to a current contract it won't go live until June 1st. I hope to have the same results you are.
- Apr 10, 2011
- 139
- 19
- First Name
- Manny
It really doesn't matter.
Car Dealer Websites are all the same when it comes to SEO. All of them just take a paint brush and use the same broad strokes.
This is like asking whats the best pin to use when closing a deal.
Look for the best customer service that can make changes on the fly without having to wait one or two weeks.
SEO is personnel and needs to be 100% customized for each one of your webpages.
Questions to ask?
Does every page of your website contain .Quality, rich, unique, useful content on each page?
Do all pages in the website rank in all the search engines? Google, Yahoo, Bing, AOL.... ect
Are all the Videos on the website micro-formatted?
Are all images optimized for the search engines to read?
Are all the links tagged and optimized?
Do you do research for highly searched keywords and keyword phases?
Do you preform SEO on every page, image and video?
Do you use Webmaster tools and share them with us?
Do you write/edit content as needed every month?
So… How To do right Search Engine Optimization?
Here are 10 tips on right, fair, accurate SEO: #6 is my "Niche"
1.Quality, rich, unique, useful content on each page,
2.Accurate explanation of each photo or video located on your pages
3.Clear and accurate Tags
4.REAL Back-links
5.Interesting and useful information for the reader
6.A Niche
7.Keyword research
8.Quality design – look and feel
9.Growing content
10.Directory submissions
Good Luck
Manny Luna
Manny, would you share who are your top 3 picks for web vendors in the industry with regards to your above post. And if you don't mind sharing 2 reasons why for each.
- Apr 10, 2011
- 139
- 19
- First Name
- Manny
Hi Eley
Top Three?
This would be hard for me to do.
I can say your website provider is in the top three.
They are one of the best if not the best in customer service for one.
The second reason why I like them is because they really get it when it comes to calls to actions and converting website traffic into a lead or phone call.
Lastly they are always there for you when you need anything changed up on your sites, and in most cases can make changes on the fly while your on the phone with them.
Great platform!
Here's a good video to look at!
MASTERING The Art and Science of Website Conversion - Amir Amirrezvani, DealerOn - YouTube
Joe, I have spent a great deal of time at auctions. The winner is the guy that had his hand up when all the others said, that's too much.
My biggest issue with paid search, is that people are far less likely to click on those because they know it is an ad. Any one of the top 4 organic placements will get more clicks than the number one in paid search.
Manny Luna is on this thread. I have seen how he uses SEO and video to dominate organic search for his dealers. He has a dealer in Corpus Christi (small market) that saw an increase in traffic from 4000 unique visitors to 14,000 in 90 days. That is more traffic than the same group is getting in Ft. Worth (Major Market). I spent four or five hours with the director at the Ft. Worth store. He filled up two pages of recommendations on how to improve the content of his website. How many of these changes got implemented? ....none! His grand idea is to change websites. I'm sorry but money only comes before work in the dictionary.
SEM or SEO, can drive traffic to a website. If the website (any website) isn't marketed properly, it's a waste of money.
