Dealers input appreciated!!

[Brandon_Voov]

Hello all and first and foremost, thank you all for taking the time to read/respond to this post!

I am currently doing some market research regarding advertising in the automotive industry. This will apply to both Franchised and independent dealers.

We all know the current BIG HITTERS....AT, CG, cars dot com to name just a few...if a new platform were to come out, what are some key features you'd like to see and where would you like to realistically see prices? (we all know free is desired but cannot be done to succesfully run a business)

There's a new up and coming in the making and I'm out collecting data....

 

[Alex Snyder]

Two sides to this coin:

1) third party "classified" sites impede the process and there are plenty of them already
2) there are not enough third party lead/click pushers out there and we need more to even the pricing

What makes yours different? You're far from the first to ask this question on DealerRefresh.

 

[Steve Stauning]

There have been many challengers to Cars and ATC over the years, and only one (Gurus) made a significant dent. Why? Based on what my dealers tell me: Results.

So, if you're planning to enter that space and you want dealers to spend money with you, you'd better bring the results. They've already seen your predecessors bring loads of fluff, bells, whistles, smoke, mirrors and magic beans. They're done buying those from classifieds websites.

(Now they're only buying them from their SEM providers.)