I had a recent outcry to have the autoresponder turned back on at one of our stores. I had turned it off a while back after getting their commitment to respond within a minimum of 10 minutes to ALL leads.(and subsequently shopping our store 4-5 times to make sure it was happening) My thoughts where that with fast and info filled follow up the responder was unnecessary and probably annoying. To me its like the let down on Christmas morning to get all excited about a present under the tree, ripping it wide open and finding a note that says "Sorry, we didn't get your present yet, its in the mail and is slightly held up... but just wait, its totally worth it and you'll be very happy, we just wrapped this box so you'd have something to open." Lately, due to turnover we're back to developing the basics and our rep wants it turned on. Without giving up the farm on your tactics I'd love to hear some best practices for auto responders. What content has been the most effective for you and your team?