I've been impressed with Invoca. They aren't a complete phone system. but are a call-tracking provider that can provide some actionable insights, especially if you have a centralized BDC.
Invoca's automotive call tracking helps marketers drive more sales and service calls, appointments, and revenue. Get granular call tracking and boost your ROI.
www.invoca.com
Thanks for the kind words Ryan. Invoca integrates with ALL phone systems but our jam is conversation intelligence for multi-location businesses.
Most of Automotive has indexed on improving QA or call handling performance via SaaS + managed services. A lot of the efforts are focused on what to do post call to improve agent handling. The importance of improving call handling will never go away.
Beyond call handling/QA - Of course I am a bit biased but the ability to integrate pre and post call data back in marketing, CX, and sales enablement is where the juice is worth the squeeze.
For revenue teams (Sales, Marketing and CX) - being able to dynamically update campaigns, audiences, and PII dynamically inside CRM or CDPs based on pre-call journey or conversational elements has been what I'm geeking out on. IMO - Phone calls for consumers could be considered escalation points because, "I couldn't find what I was looking for online". The number consumers dial is no longer as important as how they found the number.
For example - Here's what marketing and advertising partners should be doing with call data partners like Invoca. I believe there's other automotive call tracking providers doing this too?
1. Customer calls dealer to inquire about a car they found from a quick google search.
2. Invoca uses voice-print (biometric voice AI) to identify the agent and update CRM.
3. GPT call summary indicates customer is interested in a new or used Grand Cherokee, has a trade, has a less than perfect credit score, and has specific payment bands that must be met. Also asks about rebates.
4. Post call - session level data is sent to ad platforms, martech, CRM, etc.
5. Customer is served a facebook ad from advertising partner based on conversational details + their organic keyword search
6. Customer converts and buys car
FullPath + Invoca Example from above:
While the importance of call handling will never go away - It gets easier when you help customers from calling who shouldn't have to call (self-serve) along with smart routing customers to the correct personnel with all the pre-call data in front of them to handle quickly.