The trend seems to be going more toward using online reviews as tools. WideWail, for example, places SEO language into review responses. Later this afternoon @Jeff Kershner and I are chatting with Podium to hear more about what they're doing. I look forward to having something cool to share on their behalf in the near future. In full disclosure, I bring both of these companies up because they are sponsors of DealerRefresh. When it comes to reputation management these two companies are doing quite a bit to push the needle in this area. They're worth keeping an eye on. @joe.chura is taking some bigger steps with DealerRater. I'd keep an eye on them too.