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Discussion in 'Websites, SEO, SEM, Display, Social, Marketing' started by ed.brooks, Jan 18, 2016.
This thread was the inspiration for today's video
Funny as hell, I was thinking that same thing when I saw this resurface. It really is as simple as that. CG is eating a large portion of Cars, AT and Edmunds' lunch due to much better organic tactics.
@ed.brooks - getting fancy with the intros!!
Thank you for sharing valuable thoughts Ed.
What you have said is absolutely right. Customers, especially car buyers are neither stupid people, nor robots who will buy a car from a dealership simply because it appears as a first result in Google.
There is a comparison that came to my mind. Recently, my wife has visited a very popular SPA center. They promote themselves everywhere they can. Their marketing campaign is huge. If you type smth like 'best SPA center' in Google, you'll see their name as the first result.
However, my wife was kind of disappointed after the visit. And she said she would hardly come back there.
The reason was the attitude they expressed. She used a discount and they treated her scornfully as if she is not "a real" customer.
So, as you said, they got on the customers radar but they couldn't manage to stay there.
You're exactly right Ed. Ed Brooks, Neither SEO or paid search can solve this problem. One of the symptoms of this problem is repetitive visits to a dealer's website, sent there by search, over and over again ($) without persuading or convincing shoppers of those points you described. Moreover, advertising itself is unable to meet those needs because people don't trust advertising. But shoppers will trust customers. Owner video reviews provide insights that persuade shoppers because owners are credible, they're all-in; they purchased. A professional reviewer simply borrows a vehicle. Customer reviews of their buying experience and their relationships with their salespeople invite shoppers to trust their dealer. Search can work just fine if it sends people to watch videos of your happy customers. Make customers happy, then make videos! http://saysoagency.com/[/QUOTE]
Does a dealer's website and its "optimization" help them convert leads and ultimately sell cars? Of course it does, however, credit has to be properly applied across a customer's journey. That's where multi-touch attribution comes into play.