I've been involved with Digital Retailing since the concept was coined. The person who created the term is an old friend of mine - I was just at his birthday party last Saturday. Admittedly, skepticism of the vision immediately formed as soon as the words came out of his mouth, but I jumped on to goal - it is a fantastic goal! If it can be achieved the industry will prosper. Fast forward many years later and the goal is far from realized. We're going to talk about if it can ever be realized. Is Digital Retailing a big pile of shit? Alex: yes Brian: writing a book about it Cliff: yes Jeff: staying optimistic? Join us tomorrow to hear our opinions in greater detail.