Do Customers Really Want Electric Vehicles?

[playersclubcars]

Why are so many aging on Mercedes dealers' lots? @Jeff Kershner - how are the EVs moving at your store? How do the older buyers feel about them?

EVs generally stay in inventory longer than ICE vehicles. That's across all makes. Adoption is still spreading. Dealers typically come out further ahead on ICE models, so there's not a huge EV marketing push from manufacturers. For example, a current national MBZ commercial campaign features a GLB lease program. And as mentioned an EQB could possibly lease for the same amount, but customers just aren't aware...