Does your brand think like a retailer ?

[danoneil]

Thats kind of interesting Toyota has had such a slow down. Toyota sold 30,764 Camrys in August 2010 and since we did not have cash for clunkers, it represented a 43% decrease year over year. Honda sold 25,148 Accords for a 37% decrease. Hyundai sold 21,399 Sonatas for a 81% increase from Aug.

Hyundai is and has been a thorn. The Sonota is a very nice looking car. I think Hyundai thinks for like a retailer than other companys. They launched Hyundai Assurance . Very clever company..

 

[danoneil]

Here is an example of Honda not thinking like a retailer. If you look at current offers , they list a Civic GX . If you look at the Civic lease, they use Civic Sedan. The Civic GX is a natural gas vehicle . If they would use Sedan , it would cover a whole spectrum of vehicles. They also state on the 1st page that the special is available with the Honda Graduate program, when you click on the more details, it says for well qualified buyers and Honda Graduate criteria... Wouldn't it make sense to put the "for well qualified buyers on the 1st page ? People are not graduating at this time of the year..

Just an example.... nothing more.

 

[danoneil]

Here's another example. 2011 Accord Coupe EX and above all have bluetooth. With 2011 Accord Sedan's , you only get bluetooth with EXL ... that leaves out the LX - LX-P & EX . Hands free calling is safe and now a law in the State of Maryland. This is something consumers want.. But Honda thougt, well....we'll put it in the Coupes, but not the sedans.