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Drop in Referral traffic from Ford.com to DDC Websites?

Discussion in 'Off Topic & Everything Else' started by georgenenni, Jan 3, 2018.

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  1. Alexander Lau

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    that sucks...
     
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  3. reverson

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    SearchOptics?
     
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  4. georgenenni

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    My Ford dealer finally heard back from Ford.com, though the answer is kind of strange. Let me know what you think of it:

    "We have migrated to Adobe Analytics to be more in-line with our suppliers. Each reporting platform measures visits and referrals a bit differently."

    We're not talking about what analytics tool they're using, just how they code the external links. Right?
     
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  5. reverson

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    Yeah it has nothing to do with what analytics platform they use, it has to do with the limitations of tracking https to non-https referrals.

    Ford would either need to do one of two things:

    1) Add a UTM tag to each dealer's website link. (Best option)
    http://www.abcford.com/?utm_source=ford.com&utm_medium=referral

    or

    2) Add a meta referrer tag on Ford's website. (Not ideal as it isn't supported by all browsers)
    <meta name="referrer" content="always" />
     
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    #14 reverson, Jan 8, 2018
    Last edited: Jan 8, 2018
  6. reverson

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    Or option 3: approve forward thinking website vendors like DealerInspire who use SSL certificates on their dealership client sites :)
     
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  7. georgenenni

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    Received a forwarded note from a Ford Dealer last night, Ford.com is aware of the global issue, and should have a fix next week. Stay tuned.
     
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  8. craigh

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    Google all but mandated these certificates - it has gone from "forward thinking" to "commonplace".
    I don't know how I would explain to a client that we can't offer them something Google has been recommending for years and borderline requiring now.
     
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  9. Alexander Lau

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    Exactly, if you're a dealer and your platform provider hasn't yet offered them, look elsewhere. I've already said this here and was disagreed with, which I find funny... :-)
     
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  10. craigh

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    With LetsEncrypt you can offer free certificates, they auto-renew and coming up this year they'll be offering wildcard certificates as well.
    It's braindead simple if you're on linux boxes and not that complicated in a Windows environment.
    I've seen most vendors jump onboard already and I've started getting the warnings on some other sites that have form inputs and no SSL.
     
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