1. Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.
    Dismiss Notice

Drop in Referral traffic from Ford.com to DDC Websites?

Discussion in 'Off-Topic' started by georgenenni, Jan 3, 2018.

This forum sponsored by...
  1. Alexander Lau

    Alexander Lau
    Expand Collapse
    Sr. Refresher

    First Name:
    Alex
    Joined:
    Feb 11, 2015
    Messages:
    716
    Likes Received:
    123
    Location:
    Pittsburgh, PA
    that sucks...
     
  2. This forum sponsored by...
  3. reverson

    reverson
    Expand Collapse
    Getting Refreshed

    First Name:
    Ryan
    Dealer or Company Name:
    Large Dealer Group
    Joined:
    Mar 21, 2012
    Messages:
    89
    Likes Received:
    58
    SearchOptics?
     
    • Like Like x 1
  4. georgenenni

    georgenenni
    Expand Collapse
    Noob

    First Name:
    George
    Dealer or Company Name:
    Dominion Dealer Solutions
    Joined:
    Apr 13, 2012
    Messages:
    11
    Likes Received:
    1
    Location:
    Middletown Ohio
    My Ford dealer finally heard back from Ford.com, though the answer is kind of strange. Let me know what you think of it:

    "We have migrated to Adobe Analytics to be more in-line with our suppliers. Each reporting platform measures visits and referrals a bit differently."

    We're not talking about what analytics tool they're using, just how they code the external links. Right?
     
  5. reverson

    reverson
    Expand Collapse
    Getting Refreshed

    First Name:
    Ryan
    Dealer or Company Name:
    Large Dealer Group
    Joined:
    Mar 21, 2012
    Messages:
    89
    Likes Received:
    58
    Yeah it has nothing to do with what analytics platform they use, it has to do with the limitations of tracking https to non-https referrals.

    Ford would either need to do one of two things:

    1) Add a UTM tag to each dealer's website link. (Best option)
    http://www.abcford.com/?utm_source=ford.com&utm_medium=referral

    or

    2) Add a meta referrer tag on Ford's website. (Not ideal as it isn't supported by all browsers)
    <meta name="referrer" content="always" />
     
    #14 reverson, Jan 8, 2018
    Last edited: Jan 8, 2018
  6. reverson

    reverson
    Expand Collapse
    Getting Refreshed

    First Name:
    Ryan
    Dealer or Company Name:
    Large Dealer Group
    Joined:
    Mar 21, 2012
    Messages:
    89
    Likes Received:
    58
    Or option 3: approve forward thinking website vendors like DealerInspire who use SSL certificates on their dealership client sites :)
     
    • Like Like x 1
    • Funny Funny x 1
  7. georgenenni

    georgenenni
    Expand Collapse
    Noob

    First Name:
    George
    Dealer or Company Name:
    Dominion Dealer Solutions
    Joined:
    Apr 13, 2012
    Messages:
    11
    Likes Received:
    1
    Location:
    Middletown Ohio
    Received a forwarded note from a Ford Dealer last night, Ford.com is aware of the global issue, and should have a fix next week. Stay tuned.
     
    • Like Like x 1
  8. craigh

    craigh
    Expand Collapse
    Sr. Refresher

    First Name:
    Craig
    Dealer or Company Name:
    Vicimus Inc
    Twitter Handle:
    craighooghiem
    Joined:
    May 19, 2011
    Messages:
    1,155
    Likes Received:
    347
    Location:
    Ontario, Canada
    Google all but mandated these certificates - it has gone from "forward thinking" to "commonplace".
    I don't know how I would explain to a client that we can't offer them something Google has been recommending for years and borderline requiring now.
     
    • Like Like x 2
  9. Alexander Lau

    Alexander Lau
    Expand Collapse
    Sr. Refresher

    First Name:
    Alex
    Joined:
    Feb 11, 2015
    Messages:
    716
    Likes Received:
    123
    Location:
    Pittsburgh, PA
    Exactly, if you're a dealer and your platform provider hasn't yet offered them, look elsewhere. I've already said this here and was disagreed with, which I find funny... :-)
     
  10. craigh

    craigh
    Expand Collapse
    Sr. Refresher

    First Name:
    Craig
    Dealer or Company Name:
    Vicimus Inc
    Twitter Handle:
    craighooghiem
    Joined:
    May 19, 2011
    Messages:
    1,155
    Likes Received:
    347
    Location:
    Ontario, Canada
    With LetsEncrypt you can offer free certificates, they auto-renew and coming up this year they'll be offering wildcard certificates as well.
    It's braindead simple if you're on linux boxes and not that complicated in a Windows environment.
    I've seen most vendors jump onboard already and I've started getting the warnings on some other sites that have form inputs and no SSL.
     
    • Like Like x 2

Share This Page

This forum sponsored by...