- Jan 1, 2013
- 15
- 20
- Awards
- 1
- First Name
- Greg
Our SEM provider creates dynamic ads for all used vehicles that link to the individual VDP as soon as they are posted on our website. While this is a fast and efficient way of getting ads quickly online, I'm wondering if there is a better way?
My dilemma is that those vehicles that are of most interest, lowest days supply, hottest in the market, etc obviously also attract the highest volume of views. Accordingly, the majority of our budget is spent on vehicles that probably don't need the help and are usually sold within 7 days of posting. My sense is that they would have sold just as quickly without the unnecessary adwords spend. I honestly feel that we could halve our adwords spend on Used vehicles, just by being able to control when and on which cars a campaign was created.
I would love the ability to set up parameters such that a dynamic SEM campaign would only engage based upon certain metrics - i.e. high market days supply vehicles, after 10 days in inventory, low SRP's or VDP/SRP conversion.
Anyone know a way of doing this, other than on a manual basis? Is there a software solution or vendor that can do this?
My dilemma is that those vehicles that are of most interest, lowest days supply, hottest in the market, etc obviously also attract the highest volume of views. Accordingly, the majority of our budget is spent on vehicles that probably don't need the help and are usually sold within 7 days of posting. My sense is that they would have sold just as quickly without the unnecessary adwords spend. I honestly feel that we could halve our adwords spend on Used vehicles, just by being able to control when and on which cars a campaign was created.
I would love the ability to set up parameters such that a dynamic SEM campaign would only engage based upon certain metrics - i.e. high market days supply vehicles, after 10 days in inventory, low SRP's or VDP/SRP conversion.
Anyone know a way of doing this, other than on a manual basis? Is there a software solution or vendor that can do this?