Cobalt—a leading provider of online retailing and search engine marketing solutions for the automotive industry—seeks an Automotive eCommerce Consultant.
The Automotive eCommerce Consultant serves as an e-business advisor to a small group of retailers. In this capacity, the consultant analyzes e-business processes and policies, and coaches/train dealership management and Internet department staff on performance improvement. Uses up to date research and defined program guides and tools to impact eCommerce performance.
Key Responsibilities
Adept at business consulting, analysis and reporting.
Must be a motivated self-starter and have the desire to succeed in a fast paced rapidly growing industry.
4-7 years professional direct sales and/or service experience required.
Automotive and/or Internet experience required.
Excellent communication skills.
Experience training one on one and large groups on a lead management tool/crm tool.
Extensive training/coaching experience on internet process, ecommerce product, or lead management CRM tools.
Strong presentation skills.
Ability to work independently from a remote/home office.
Strong relationship building skills.
College degree or equivalent experience required.
Must be able to travel up to 75% within an assigned region.
Proficiency with Microsoft Word, PowerPoint, Excel and Outlook required.
Cobalt – Culture and Benefits
The Cobalt work environment is fast-paced, energized, informal and fun, but with a serious focus on quality, customer service, innovation, and an ongoing commitment to excellence. Benefits include medical/dental/vision and wellness programs for employee and dependents (including domestic partners), life insurance, paid vacation time, personal days, sick leave and holidays, 401K with match, employee referral bonuses, stock option plan, subsidized parking fees and bus pass, onsite gym, and more.
The Automotive eCommerce Consultant serves as an e-business advisor to a small group of retailers. In this capacity, the consultant analyzes e-business processes and policies, and coaches/train dealership management and Internet department staff on performance improvement. Uses up to date research and defined program guides and tools to impact eCommerce performance.
Key Responsibilities
- Act as e-Business strategy consultant to top management at dealerships and to area OEM or Dealer Group executives.
- Build, train, and manage relationships to ensure positive feedback from dealers, OEM/Dealer Group regional directors and area executives.
- Provide in-depth analyses and reports regarding field activities and dealership progress as directed by eDealer Solutions Lead, Manager and/or Director.
- Attend regional dealer and field staff meetings. Deliver presentations as requested and facilitate/ train OEM/Dealer Group sponsored seminars and breakout sessions
- Review, critique, and discuss dealer websites, associated traffic, Internet and web site trends, and material announcements that affect the Dealerships.
- Make monthly visits in order to develop, coach, train, and monitor process and results improvement initiatives. Develop action plans for the dealerships and track progress.
- Track progress and ensure results progress through phone, email and in-store visits.
- Provide training on Cobalt products and program specifics. Use a combination of onsite, phone, distance learning.
- Provide training on associated eBusiness products such as lead management tools.
- Audit dealer websites, track changes, calculate metrics.
- Analyze dealership eBusiness financial progress and performance to ensure implementation of appropriate process improvement techniques.
- Provide feedback and recommendations relative to product performance.
- Accountable for accurate and timely record keeping and data delivery for all dealers and initiatives within assigned territory and programs.
- Communicate pro-actively with dealers through e-mail, phone and in-store visits.
- Sell Cobalt products, lead management, and training packages directly to designated customers within assigned territory.
- Meet with other field staff when appropriate.
- Drive acceptance of eBusiness principles and practices throughout the dealership.
- Provide training, coaching and reporting as requested by the eDealer Solutions Lead Consultant, Manager or Director.
- Analyze complete dealership eBusiness process; educate leadership on performance drivers; formulate action plan to improve performance; coach management and eCommerce staff to achieve plan goals
- Work with dealership management and eCommerce staff to apply consistent measures to lead response, ROI, other metrics as needed.
- Develop CRM plan for dealership; coach staff/ train to execute.
Adept at business consulting, analysis and reporting.
Must be a motivated self-starter and have the desire to succeed in a fast paced rapidly growing industry.
4-7 years professional direct sales and/or service experience required.
Automotive and/or Internet experience required.
Excellent communication skills.
Experience training one on one and large groups on a lead management tool/crm tool.
Extensive training/coaching experience on internet process, ecommerce product, or lead management CRM tools.
Strong presentation skills.
Ability to work independently from a remote/home office.
Strong relationship building skills.
College degree or equivalent experience required.
Must be able to travel up to 75% within an assigned region.
Proficiency with Microsoft Word, PowerPoint, Excel and Outlook required.
Cobalt – Culture and Benefits
The Cobalt work environment is fast-paced, energized, informal and fun, but with a serious focus on quality, customer service, innovation, and an ongoing commitment to excellence. Benefits include medical/dental/vision and wellness programs for employee and dependents (including domestic partners), life insurance, paid vacation time, personal days, sick leave and holidays, 401K with match, employee referral bonuses, stock option plan, subsidized parking fees and bus pass, onsite gym, and more.
