Community,
Reynolds, ADP and now DealerTrack have the majority of the market (New Car Franchises). But they seem to be the most outdated of all the software we at the dealership use.
Is it time for a Mashable DMS? A DMS that is in tune with current technology? Bring Manufacturer driven data into the same screens we use to desk deals, write repair orders and sell parts from? Bring CRM data into the same screens so we have the whole picture...
I see my DMS provider as a nice calculator with a general ledger and factory communications. I want my DMS to have the customer at the center of all transactions. I want to be able to communicate with my customer through my DMS so I can see past discussions on future transactions like CRM allows.
At NADA 2008(ish) we saw Microsoft announce their entrance into the DMS market with a custom implementation of Dynamics (A CRM tool); since then we have not heard much from them. At the time Infomizer was taking the lead, since then Quorums name has come up a few times.
Can CRM + Factory Communications replace DMS?
Reynolds, ADP and now DealerTrack have the majority of the market (New Car Franchises). But they seem to be the most outdated of all the software we at the dealership use.
Is it time for a Mashable DMS? A DMS that is in tune with current technology? Bring Manufacturer driven data into the same screens we use to desk deals, write repair orders and sell parts from? Bring CRM data into the same screens so we have the whole picture...
I see my DMS provider as a nice calculator with a general ledger and factory communications. I want my DMS to have the customer at the center of all transactions. I want to be able to communicate with my customer through my DMS so I can see past discussions on future transactions like CRM allows.
At NADA 2008(ish) we saw Microsoft announce their entrance into the DMS market with a custom implementation of Dynamics (A CRM tool); since then we have not heard much from them. At the time Infomizer was taking the lead, since then Quorums name has come up a few times.
Can CRM + Factory Communications replace DMS?