Thanks, George!
We created GarberPreOrder.com because all of our manufacturers were pushing us to link to the model configurator / order form on the OEM website.
We didn't want to do that.
Why?
Once the customer lands on the OEM website and builds their desired vehicle they are forced to select a dealer near them. Since our stores are often located outside the main metro area, we are often not the first choice presented. This means we'd be helping drive business to our competitors.
Ultimately, all of the OEM's are going to have to step up and create a solution that guarantees if I send a customer to the model configurator / order form on the OEM website, that they stay my customer.
Should be easy enough for them to implement with a simple URL variable containing our dealership code like - chevrolet.com/order?
bac=1234
I know OEM's are alluding they want to start shifting to this business model and keep day supply lower than it has been in the past. If they want to have any chance of dealers embracing it, this is one thing they'll have to implement immediately.
Until that happens, we'll keep rolling with our in-house solution.
For those interested, we built the website on Wordpress and used Gravity Forms + Jet Sloth to build the pre-order form. Each of our dealerships has their own "micro-site" that we link to from our dealership website.
Example:
https://www.garberpreorder.com/garber-buick/
The goal of the pre-order website is to make sure if someone ends up on our main dealership website and can't find the car they want, that we capture their info before they bounce and try to find the vehicle at a competitor.
So we place these banners on our dealership website VDP's:
View attachment 5637
So far we've received hundreds of leads and sold quite a few cars off it. All referral traffic from our dealership websites.