- Jan 31, 2018
- First Name
I definitely agree with Ryan Hartigan's approach. The targeting isn't as important because Facebook is typically a stimulus channels, meaning that you're going to potential influence people to start the buyer's journey. They may use it organically for your citations (address, phone number, et cetera), but for the ads, a greater variety with the right ad copy is key. We also see better results with many of our partners using actual inventory that gets refreshed a few times per day, so not only are the lightly targeted buckets of audiences seeing relevant ad copy, they're also seeing actual, relevant inventory. And it's not just clicks those dealers are getting, they're seeing return visitors who clicked on those ads coming back at 3Xs the return rate they saw when running 1-6 ads.