Facebook Live - Who's using? Tips and Tricks

[Ryan Hartigan]

I keep speaking with my GM about trying our hand at FB Live, but he's hesitant. He's not a FB user himself. He also doesn't want to be in front of the camera and I'm having a tough time getting the sales team interested either. Any advice on how to convince him to let me set up a FB Live campaign program and how to get the sales reps on board?

This is consistent across the board in the automotive space. Marketers can't do their job because the GMs don't understand digital. If the GMs understood, then it would be easy to get the salespeople involved.

It's really frustrating. That's why I'm moved towards training GMs in the digital space because they need to understand what is going on and where their head needs to be at. They are slowly going to be consumed by competitors who are going digital