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Facebook Marketplace Inventory Partners: which one should you use?

Hey Everyone,

I know there are multiple companies that can do this now. Here is the list Facebook provides as "official" partners:

View attachment 3804

At Edmunds, we have our inventory listing for our partners and we have CarCode for the managed message services. We have 2 different options to list your inventory:

1. Edmunds Hosted: These ads will be branded under the Edmunds umbrella. We manage the message and send you the lead when we collect P.I.I (Personal Identification Information). This is a great turnkey solution that allows you to only work filtered out contacts and also requires 0 access to your Facebook page.

2. Dealer Hosted: This is under the dealer-branded. We will require "Edit" access to your Facebook page. We will still manage the messages in an attempt to get P.I.I but you will have full visibility into the messages within our CarCode Portal. You can even jump in and answer questions or takeover message conversation to help increase conversions. You also get their Facebook name right away so you can cross-reference this within your CRM in case you already have their information.

We have seen really good success of FBMP in regards to the number of leads. Once we get PII the quality is there as well. The 15k and lower vehicles seem to get the most traction which I don't think is surprising for anyone.

Good luck, and let me know if you would want me to have your local rep contact you.
I need more information for CarCode