Facebook Marketplace Inventory Partners: which one should you use?

[ed.brooks]

We had been doing a pilot with cars(dot)com for several months (now it's no longer a pilot). The messages are handled by DealerInspire's managed chat platform. It's been working well and DI's chat has been pretty solid as well from a customer perspective. A lot of managed chat products are basically an "advanced lead form", and DI seems to be a bit more conversational.

And the team at DI put together a kick ass video!

 

[Jay Nelson]

Have any of you had any success with Facebook targeting through Oracle or otherwise? I'd love to hear feedback.

Thanks,
J

 

[Karonel]

The original link has expired. I am currently using a company called Hammer to handle my Facebook Marketplace stuff.

What are my other options, and more specifically, what chat providers? I know I can look this up on Facebook, but was thinking maybe someone in here knows something other than what Facebook lists as their partners.

How is hammer working for facebook market place ? Thanks

 

[Alexander Lau]

Hey Everyone,

I know there are multiple companies that can do this now. Here is the list Facebook provides as "official" partners:

View attachment 3804

At Edmunds, we have our inventory listing for our partners and we have CarCode for the managed message services. We have 2 different options to list your inventory:

1. Edmunds Hosted: These ads will be branded under the Edmunds umbrella. We manage the message and send you the lead when we collect P.I.I (Personal Identification Information). This is a great turnkey solution that allows you to only work filtered out contacts and also requires 0 access to your Facebook page.

2. Dealer Hosted: This is under the dealer-branded. We will require "Edit" access to your Facebook page. We will still manage the messages in an attempt to get P.I.I but you will have full visibility into the messages within our CarCode Portal. You can even jump in and answer questions or takeover message conversation to help increase conversions. You also get their Facebook name right away so you can cross-reference this within your CRM in case you already have their information.

We have seen really good success of FBMP in regards to the number of leads. Once we get PII the quality is there as well. The 15k and lower vehicles seem to get the most traction which I don't think is surprising for anyone.

Good luck, and let me know if you would want me to have your local rep contact you.

Very useful, I will come out and say it.

 

[Staci van Wyk]

Hey Everyone,

I know there are multiple companies that can do this now. Here is the list Facebook provides as "official" partners:

View attachment 3804

At Edmunds, we have our inventory listing for our partners and we have CarCode for the managed message services. We have 2 different options to list your inventory:

1. Edmunds Hosted: These ads will be branded under the Edmunds umbrella. We manage the message and send you the lead when we collect P.I.I (Personal Identification Information). This is a great turnkey solution that allows you to only work filtered out contacts and also requires 0 access to your Facebook page.

2. Dealer Hosted: This is under the dealer-branded. We will require "Edit" access to your Facebook page. We will still manage the messages in an attempt to get P.I.I but you will have full visibility into the messages within our CarCode Portal. You can even jump in and answer questions or takeover message conversation to help increase conversions. You also get their Facebook name right away so you can cross-reference this within your CRM in case you already have their information.

We have seen really good success of FBMP in regards to the number of leads. Once we get PII the quality is there as well. The 15k and lower vehicles seem to get the most traction which I don't think is surprising for anyone.

Good luck, and let me know if you would want me to have your local rep contact you.

This list is outdated. V12Software.com became authorized partner in July.

 

[Alexander Lau]

 

[ed.brooks]

This list is outdated. V12Software.com became authorized partner in July.

Hi @Staci van Wyk -- You may wish to check with Facebook because V12 is not listed as a Facebook Marketplace inventory partner (as of 9-28-18). Is it possible that they have you listed under another name?

List your Dealership's Vehicle Inventory on Marketplace

 

[Staci van Wyk]

Hi @Staci van Wyk -- You may wish to check with Facebook because V12 is not listed as a Facebook Marketplace inventory partner (as of 9-28-18). Is it possible that they have you listed under another name?

List your Dealership's Vehicle Inventory on Marketplace

We are listed as a inventory partner and our dealers are having great results posting on Marketplace!

 

[ed.brooks]

@Staci van Wyk --

Your image didn't post, but when I checked the Facebook just now (11/8/2018) I can confirm that you ARE listed a Facebook Marketplace inventory partner.

When I posted in September, you were not listed. I wasn't disputing the idea that you were a partner, just giving you a heads-up that you weren't listed as such.

List your Dealership's Vehicle Inventory on Marketplace

 

[Staci van Wyk]

@Staci van Wyk --

Your image didn't post, but when I checked the Facebook just now (11/8/2018) I can confirm that you ARE listed a Facebook Marketplace inventory partner.

When I posted in September, you were not listed. I wasn't disputing the idea that you were a partner, just giving you a heads-up that you weren't listed as such.

List your Dealership's Vehicle Inventory on Marketplace

Thanks Ed!