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FOMO / Customer Engagement Software apps

Alexander Lau

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Feb 11, 2015
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FOMO or ‘fear of missing out’ is a psychological term used to describe anxiety about missing out on something exciting and trendy.

I'm seeing these everywhere... are dealers using these? I've not seen them. Maybe slightly too obtrusive?

https://fomo.com
https://optinmonster.com/fomo-marketing-examples-to-boost-sales/

I could see dealerships using something like "Bob S. scheduled a Test Drive" or "Sheila T. purchased a new GMC Acadia" or "Mike A. had his vehicle tuned-up" etc.

yhdMW86.jpg


https://www.wpbeginner.com/wp-tutor...-your-wordpress-site-to-increase-conversions/
 
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Similarly... very few dealers have this option on their sites.
Browser Push Notifications for Web and Mobile
Re-engage visitors and drive them back to your website, from anywhere on the browser
https://pushcrew.com

Premium (like $53 / mo for 10K subscribers)
  • Send unlimited notifications
  • Desktop + Mobile
  • HTTP + HTTPS support
  • Segmentation (Property Based)
  • Schedule notifications
  • RSS-to-Push
  • One Click Unsubscribe
  • API Access
 
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✨ AI Highlights

Alexander Lau explores FOMO (fear of missing out) marketing tactics and social proof notifications as underutilized tools for dealership websites, sharing examples like "Bob S. scheduled a Test Drive" notifications and browser push notification software. Joe Pistell and Ryan Everson contribute by sharing screenshots of similar "Reverse Transparency" VDP features they've built, suggesting these engagement tools have proven effective in the past. The key insight is that while FOMO and push notification technology could drive customer re-engagement and conversions for dealers, these tactics remain surprisingly uncommon in the automotive industry despite their demonstrated potential.

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