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Free! 24/7 Live Dealer Chat Support, Staff, and Leads (Case Study 2 Months)

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#61
December (Week 3) 1st through the 21st

Total Unique Visitors: 2091
Total Website Leads without Chat Leads: 73
Lead Conversion % without Chat Leads: 3.5
Total CarChat24 Leads/Appointments/Queries: 41
Total Conversion % with Chat Leads: 5.5
Total Lead Conversion % increase: 57%
 
#62
Week 1

Total Unique Visitors: 1863
Total Website Leads without Chat Leads: 111
Lead Conversion % without Chat Leads: 5.95%
Total CarChat24 Leads/Appointments/Queries: 42
Total Conversion % with Chat Leads: 8.21%
Total Lead Conversion % increase: 37%

Week 2
Total Unique Visitors: 2010
Total Website Leads without Chat Leads: 121
Lead Conversion % without Chat Leads: 6.01%
Total CarChat24 Leads/Appointments/Queries: 41
Conversion % with Chat Leads: 8.05%
Total Lead Conversion % increase: 34%

Week 3

Total Unique Visitors: 1411
Total Website Leads without Chat Leads: 49
Lead Conversion % without Chat Leads: 3.5%
Total CarChat24 Leads/Appointments/Queries: 43
Total Conversion % with Chat Leads: 6.52%
Total Lead Conversion % increase: 86.28%

Website traffic down prior to Christmas. Looking forward to a big week after Christmas!


COMBINED (3 WEEKS)

Total Unique Visitors: 5284
Total Website Leads without Chat Leads: 281
Lead Conversion % without Chat Leads: 5.32%
Total CarChat24 Leads/Appointments/Queries: 126
Total Conversion % with Chat Leads: 7.71%
Total Lead Conversion % increase: 44.92%
 
Last edited:
#63
Total Unique Visitors: 1060
Total Website Leads without Chat Leads: 15
Lead Conversion % without Chat Leads: 1.4%
Total CarChat24 Leads/Appointments/Queries: 15
Total Conversion % with Chat Leads: 2.8%
Total Lead Conversion % increase: 100%


I'm happy to report we have sold 2 cars so far from carchat24.com and looking forward to that number increasing.


HAPPY HOLIDAYS!
 
#65
Total Unique Visitors: 1469
Total Website Leads without Chat Leads: 16
Lead Conversion % without Chat Leads: 1.1
Total CarChat24 Leads/Appointments/Queries: 24
Total Conversion % with Chat Leads 2.7
Total Lead Conversion % increase: 145%

Happy New Year to all! :hello:
 
#66
Shereef said:
Let me know if there is some other data you would like to see posted during this study.....:light:
Click to expand...

I think I'm wondering if we are including phone calls in conversion/lead ratio, chat is more comparable to phone ups right?

(phone calls gets our conversion in league with the better conversion stats in the study, and our 'web' lead conversion puts us up in the category of "congratulations you have a website")
 
#67
Karen Ann said:
I think I'm wondering if we are including phone calls in conversion/lead ratio, chat is more comparable to phone ups right?

(phone calls gets our conversion in league with the better conversion stats in the study, and our 'web' lead conversion puts us up in the category of "congratulations you have a website")
Click to expand...


Hi Karen Ann

There are some similarities for sure. We will not be measuring phone closing ratios during this study, but we will be posting sales percent increases in addition to the data you are seeing posted now at the end of each month.

P.S. One of the dealers in this study has been tracking the percentage of chat leads received outside of regular business hours and will be posting that info soon.
 
#68
Sorry, A little late with this one.

December (Week 4) 1st through the 28th

Total Unique Visitors: 2773
Total Website Leads without Chat Leads: 90
Lead Conversion % without Chat Leads: 3.2%
Total CarChat24 Leads/Appointments/Queries: 57
Total Conversion % with Chat Leads: 5.3%
Total Lead Conversion % increase: 65.6%
 
#69
Week 1

Total Unique Visitors: 1863
 Total Website Leads without Chat Leads: 111
Lead Conversion % without Chat Leads: 5.95%
Total CarChat24 Leads/Appointments/Queries: 42
 Total Conversion % with Chat Leads: 8.21%
Total Lead Conversion % increase: 37%

Week 2
Total Unique Visitors: 2010
 Total Website Leads without Chat Leads: 121
Lead Conversion % without Chat Leads: 6.01%
Total CarChat24 Leads/Appointments/Queries: 41
 Conversion % with Chat Leads: 8.05%
Total Lead Conversion % increase: 34%

 Week 3

 Total Unique Visitors: 1411
 Total Website Leads without Chat Leads: 49
Lead Conversion % without Chat Leads: 3.5%
Total CarChat24 Leads/Appointments/Queries: 43
 Total Conversion % with Chat Leads: 6.52%
Total Lead Conversion % increase: 86.28%

 Week 4
Total Unique Visitors: 1390
 Total Website Leads without Chat Leads: 78
Lead Conversion % without Chat Leads: 5.61%
Total CarChat24 Leads/Appointments/Queries: 38
 Total Conversion % with Chat Leads: 8.34%
Total Lead Conversion % increase: 48.66%
COMBINED (4 WEEKS)

 Total Unique Visitors: 6674
 Total Website Leads without Chat Leads: 359
 Lead Conversion % without Chat Leads: 5.37%
 Total CarChat24 Leads/Appointments/Queries: 164
 Total Conversion % with Chat Leads: 7.83%
Total Lead Conversion % increase: 45.81%

Total leads that came in between 9pm to midnight = 27.9% or 145 Leads Midnight - 8am 7.37% or 38 leads.


 
Dominion DMS
#70
Below is all of the data through the 28th combined by dealer to make it easier to compare the results. We will continue adding data weekly through the month of January. The last three days lead volume was very strong, and we will be posting the December total numbers with sales percentage increases soon. Keep an eye on this thread, and feel free to ask some questions

28 days of CarChat24 Case Study through 12-28-09

Henkel Auto Group (Dodge Chrysler Jeep) Battle Creek, MI
Total Unique Visitors: 2773
Total Website Leads without Chat Leads: 90
Lead Conversion % without Chat Leads: 3.2%
Total CarChat24 Leads/Appointments/Queries: 57
Total Conversion % with Chat Leads: 5.3%
Total Lead Conversion % increase: 65.6%

2 Months of data before adding CarChat24 fully staffed 24/7 live chat support
Henkel Auto Group (Dodge Chrysler Jeep) Battle Creek, MICHIGAN (Bill)


September
Unique Visitors: 2995
Leads: 109
Conversion: 3.6%
Sales: 18
Closing: 16.5%

October
Unique Visitors: 2956
Leads: 103
Conversion: 3.5%
Sales: 10
Closing: 9.7%

­­­­­­­­­­­­­_____________________________________ ________________________

28 days of CarChat24 Case Study through 12-28-09

Sutherlin Nissan (GA)
Total Unique Visitors: 6674
Total Website Leads without Chat Leads: 359
Lead Conversion % without Chat Leads: 5.37%
Total CarChat24 Leads/Appointments/Queries: 164
Total Conversion % with Chat Leads: 7.83%
Total Lead Conversion % increase: 45.81%

2 Months of data before adding CarChat24 fully staffed 24/7 live chat support

Sutherlin Nissan Mall of Buford, GEORGIA (Brett)
September
Unique Visitors 8834
Leads 521
Conversion 5.9%
Sales 144
Closing 27.7%

October
Unique Visitors 10,101
Leads 575
Conversion 5.7%
Sales 152
Closing 26.5%

__________________________________________________ ___________________________

28 days of CarChat24 Case Study through 12-28-09

Mercedes Benz of Southampton, Southampton, NY
Total Unique Visitors: 1469
Total Website Leads without Chat Leads: 16
Lead Conversion % without Chat Leads: 1.1
Total CarChat24 Leads/Appointments/Queries: 24
Total Conversion % with Chat Leads 2.7
Total Lead Conversion % increase: 145%

2 Months of data before adding CarChat24 fully staffed 24/7 live chat support

Mercedes Benz of Southampton, NEW YORK (Amy)
September
Unique Visitors 2655
Leads 26
Conversion .98%
Sales 11
Closing 42.3%

October
Unique Visitors 2654
Leads 35
Conversion 1.3%
Sales 9
Closing 25.7


P.S. We just completed our CarChat24 flash demo. Click on the link below to see it. I would appreciate any feedback from the forum.
http://www.carchat24.com/media/demo/index.html
Happy New Year!!:banana:
 
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