VehicleLyfe FRIKINtech becomes VehicleLyfe

[Alex Snyder]

FRIKINtech Evolves to VehicleLyfe, Transforming Automotive Customer Engagement with Automated Concierge Platform​

FRIKINtech, the leading provider of automotive dealer engagement technology, today announced its evolution and rebranding to VehicleLyfe. This strategic shift expands the company’s focus to actively engage customers throughout their entire vehicle ownership journey, establishing dealers as trusted, long-term partners.

VehicleLyfe transforms the customer-dealer relationship with a fully automated engagement platform. By integrating directly with a dealership’s DMS, VehicleLyfe proactively connects with customers after a vehicle purchase or service visit. This isn’t just about sales or service reminders; it’s about offering an invaluable resource for all vehicle owners.

“For too long, the dealer-customer relationship has been solely based on transactions,” said Tom Harsha, VehicleLyfe COO. “Customers are begging for a car resource to guide them on maintenance, warranty upgrades, insurance, whether to lease or buy, and when to trade up. VehicleLyfe fills that void. It’s the solution customers have always wanted, built on real data and automated touchpoints that foster trust and loyalty without adding to a dealer’s workload.”

Empowering Owners, Driving Loyalty

VehicleLyfe provides customers with a personalized concierge experience, offering:

• A Complete Service History: Documentation of past services, including date serviced, cost, services provided, and declined services.
• Warranty Insights: Easy access to existing coverages and potential options.
• Equity Insights: Tools to understand and explore trade-in possibilities.
• Full dealership inventory with accurate loan, lease, and cash payment options, with all fees and taxes included to explore
• Investment Peak Analysis: A proprietary feature to help them know the absolute best time to keep or trade their vehicle, based on when investment in the car begins to outweigh its value, to maximize their investment.

For dealerships, VehicleLyfe is a powerful tool to measure and cultivate true customer loyalty. By tracking in-platform engagements and gauging loyalty metrics from the past and future, VehicleLyfe provides actionable insights into customer behavior. Loyalty intentions are measured and sent directly to the dealer’s inbox and/or CRM system. On average, VehicleLyfe is projected to create nearly 8,000 new customer touchpoints per dealership each month, significantly deepening engagement and fostering lasting relationships.

“Last year, only 23% of dealership sales customers returned to buy another car. A decade ago, that number was consistently above 30%,” said Alex Snyder, CEO at VehicleLyfe. “And it’s not just new car sales; three out of five cars in the service lane weren’t even purchased from that dealership. With shrinking margins, customer experience is your only competitive edge. VehicleLyfe keeps you top-of-mind, giving customers transparent, helpful insights throughout their ownership journey. When it’s time for service or an upgrade, they’re already engaged with you.”

Increase Market Share and Loyalty

Unlike location-based apps that push customers to the nearest dealer, VehicleLyfe focuses on your dealership. Engaging the entire customer at least four times a year, VehicleLyfe delivers timely, targeted communications triggered by vehicle events and customer behaviors. Messages are prioritized by key data like lease/loan maturity and equity position, ensuring you never miss an opportunity. Plus, the loyalty metric dashboard provides real-time insights to help you stay on top of your customer loyalty.


With seamless DMS integration, VehicleLyfe automatically enrolls every customer on day one, ensuring a frictionless experience for dealers and maintaining secure data protection.

For more information, visit www.VehicleLyfe.com.

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About VehicleLyfe

Based in Williston, VT, VehicleLyfe is the first automated guide for vehicle ownership of its kind, showing dealership customers a clear road ahead: when to purchase a warranty, when to service their vehicle, the optimal time to trade it in or sell it, and opportunities to adjust their insurance. This consistent guidance strengthens their relationship with dealerships, building loyalty for LYFE.

 

[Ryan Everson]

FRIKINtech Evolves to VehicleLyfe, Transforming Automotive Customer Engagement with Automated Concierge Platform​

FRIKINtech, the leading provider of automotive dealer engagement technology, today announced its evolution and rebranding to VehicleLyfe. This strategic shift expands the company’s focus to actively engage customers throughout their entire vehicle ownership journey, establishing dealers as trusted, long-term partners.

VehicleLyfe transforms the customer-dealer relationship with a fully automated engagement platform. By integrating directly with a dealership’s DMS, VehicleLyfe proactively connects with customers after a vehicle purchase or service visit. This isn’t just about sales or service reminders; it’s about offering an invaluable resource for all vehicle owners.

“For too long, the dealer-customer relationship has been solely based on transactions,” said Tom Harsha, VehicleLyfe COO. “Customers are begging for a car resource to guide them on maintenance, warranty upgrades, insurance, whether to lease or buy, and when to trade up. VehicleLyfe fills that void. It’s the solution customers have always wanted, built on real data and automated touchpoints that foster trust and loyalty without adding to a dealer’s workload.”

Empowering Owners, Driving Loyalty

VehicleLyfe provides customers with a personalized concierge experience, offering:

• A Complete Service History: Documentation of past services, including date serviced, cost, services provided, and declined services.
• Warranty Insights: Easy access to existing coverages and potential options.
• Equity Insights: Tools to understand and explore trade-in possibilities.
• Full dealership inventory with accurate loan, lease, and cash payment options, with all fees and taxes included to explore
• Investment Peak Analysis: A proprietary feature to help them know the absolute best time to keep or trade their vehicle, based on when investment in the car begins to outweigh its value, to maximize their investment.

For dealerships, VehicleLyfe is a powerful tool to measure and cultivate true customer loyalty. By tracking in-platform engagements and gauging loyalty metrics from the past and future, VehicleLyfe provides actionable insights into customer behavior. Loyalty intentions are measured and sent directly to the dealer’s inbox and/or CRM system. On average, VehicleLyfe is projected to create nearly 8,000 new customer touchpoints per dealership each month, significantly deepening engagement and fostering lasting relationships.

“Last year, only 23% of dealership sales customers returned to buy another car. A decade ago, that number was consistently above 30%,” said Alex Snyder, CEO at VehicleLyfe. “And it’s not just new car sales; three out of five cars in the service lane weren’t even purchased from that dealership. With shrinking margins, customer experience is your only competitive edge. VehicleLyfe keeps you top-of-mind, giving customers transparent, helpful insights throughout their ownership journey. When it’s time for service or an upgrade, they’re already engaged with you.”

Increase Market Share and Loyalty

Unlike location-based apps that push customers to the nearest dealer, VehicleLyfe focuses on your dealership. Engaging the entire customer at least four times a year, VehicleLyfe delivers timely, targeted communications triggered by vehicle events and customer behaviors. Messages are prioritized by key data like lease/loan maturity and equity position, ensuring you never miss an opportunity. Plus, the loyalty metric dashboard provides real-time insights to help you stay on top of your customer loyalty.


With seamless DMS integration, VehicleLyfe automatically enrolls every customer on day one, ensuring a frictionless experience for dealers and maintaining secure data protection.

For more information, visit www.VehicleLyfe.com.

###

About VehicleLyfe

Based in Williston, VT, VehicleLyfe is the first automated guide for vehicle ownership of its kind, showing dealership customers a clear road ahead: when to purchase a warranty, when to service their vehicle, the optimal time to trade it in or sell it, and opportunities to adjust their insurance. This consistent guidance strengthens their relationship with dealerships, building loyalty for LYFE.

Love it, congrats on the rebrand and pivot @Alex Snyder!

 

[willandre]

Congrats on the rebrand!

Looks great

It's always moving a boulder uphill, but so rewarding when you get there.

 

[Alex Snyder]

Love it, congrats on the rebrand and pivot @Alex Snyder!

Thaks Ryan! Definitely a pivot on the brand, but an evolution on the product(s). We've been analyzing the combined sales and service DMS data for years, closely monitoring vehicle valuations to identify where dealers are missing significant opportunities with their customers after a car purchase. On top of that, dealers are losing the fight to the Carvanas and Tesla models, more and more customers are flocking toward. We are giving dealers a better fighting chance without altering the process, making the customer experience significantly stronger!