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Get on GA4 now! Have your data ready in time.

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Alex Snyder

Alex Snyder

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May 1, 2006
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We hosted the CARS crew on our last RefreshFriday to discuss the preparation and state of Google Analytics 4 (GA4). The consensus is to get it installed as soon as you can, so the data begins to build. It isn't fully baked for the needs of every dealer yet. Keep your expectations low, but it only takes minutes to get it ready.

Here's a Dealer Inspire clip on it:



And a very in-depth blog post if you want more info: Google Analytics 4 is Coming: 12 Things You Need to Know | Dealer Inspire ...written by Brook Baker, one of the CARS folks we hosted.
 
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Alex Snyder urges dealers to install Google Analytics 4 immediately to begin building historical data, noting that while the platform isn't yet fully optimized for all dealer needs, setup takes only minutes. The key insight is that early adoption is worth the low expectations, as having data accumulated before GA4 becomes the standard will be valuable once the tool matures for automotive use cases.

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