1. Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.
    Dismiss Notice

Getting found is only half the battle - SEO is NOT enough

Discussion in 'Websites, SEO, SEM, Display, Social, Marketing' started by ed.brooks, Jun 14, 2017.

This forum sponsored by...
  1. Alexander Lau

    Alexander Lau
    Expand Collapse
    Sr. Refresher

    First Name:
    Alex
    Joined:
    Feb 11, 2015
    Messages:
    1,188
    Likes Received:
    230
    Location:
    Pittsburgh, PA
    Whitespark isn't bad either, but they dropped the ball with me not too long ago. Just stopped responding to us.

    It's a combination of both, being found and chosen. If you're absent on the major local listing outlets, there is no choice. Your credentials are going to be whacked. I see loads of dealers that aren't even close to where they should be. I can query them locally and see it. It's fairly pathetic. Like I said, a protocol has to be introduced asking customers for their reviews (content). There are a few automotive-centric systems out there outlining this stuff.
     
    Collapse Signature Expand Signature
  2. This forum sponsored by...
  3. reverson

    reverson
    Expand Collapse
    Refresher

    First Name:
    Ryan
    Dealer or Company Name:
    Garber Automotive Group
    Joined:
    Mar 21, 2012
    Messages:
    194
    Likes Received:
    122
    Yes agreed, there are two halves in the battle. :)

    Some dealers may have become too focused on the SEO getting FOUND aspect, and forgot about the other half - working on giving customers an actual reason to CHOOSE them.
     
    Collapse Signature Expand Signature
    • Like Like x 3
  4. ed.brooks

    ed.brooks
    Expand Collapse
    Sr. Refresher

    First Name:
    Ed
    Dealer or Company Name:
    Cars.com
    Twitter Handle:
    @EdGetsIt
    Joined:
    Jan 15, 2010
    Messages:
    1,053
    Likes Received:
    542
    And I actually feel the 'getting found' part is way less than half of the true equation -- Getting found is but a fraction...
     
    Collapse Signature Expand Signature
    • Like Like x 1
  5. Rick Buffkin

    Rick Buffkin
    Expand Collapse
    Sausage King of Chicago

    First Name:
    Rick
    Dealer or Company Name:
    Beaman Automotive Group
    Joined:
    Oct 29, 2009
    Messages:
    430
    Likes Received:
    170
    Location:
    America
    How can someone choose you if they can't find you?
     
    Collapse Signature Expand Signature
    • Like Like x 1
  6. Jeff Kershner

    Jeff Kershner
    Expand Collapse
    Founder

    First Name:
    Jeff
    Dealer or Company Name:
    DealerRefresh & Mercedes-Benz of Hagerstown
    Joined:
    May 1, 2005
    Messages:
    3,261
    Likes Received:
    806
    Location:
    Maryland
    @Rick Buffkin@Rick Buffkin way to set @Ed Brooks@Ed Brooks up with a question like that. :rofl:
     
    Collapse Signature Expand Signature
    • Funny Funny x 1
  7. ed.brooks

    ed.brooks
    Expand Collapse
    Sr. Refresher

    First Name:
    Ed
    Dealer or Company Name:
    Cars.com
    Twitter Handle:
    @EdGetsIt
    Joined:
    Jan 15, 2010
    Messages:
    1,053
    Likes Received:
    542
    Great question @Rick Buffkin@Rick Buffkin! Hell yes at some point you have to come the prospective buyer's attention. Well, your store, your car, or your salesperson has to come to the prospect's attention. But you are still a LONG way from being chosen. This is a complex decision for most buyers. You've made the consideration set, but your price, your reputation, the specific vehicle you have, your competition, etc., can knock you out of contention.
     
    Collapse Signature Expand Signature
  8. Alexander Lau

    Alexander Lau
    Expand Collapse
    Sr. Refresher

    First Name:
    Alex
    Joined:
    Feb 11, 2015
    Messages:
    1,188
    Likes Received:
    230
    Location:
    Pittsburgh, PA
    Well, that's sorta what I was poking at in my replies. It has to be a combination of both (being found and caring for your properties). Typically speaking, if a dealer has incorrectly set up best practice, vital, 3rd party listings correctly, potential buyers might not find them well. Credentials are incomplete, etc. This affects SEO as well as reputation management and brand analytics.

    Plenty of 3rd party listing sites that have applied incomplete dealer locations within their dB (without dealer knowledge). At that point, the dealers that ignore those listings can be screwed (I think of DealerRater and the like, dealers can ignore them if they like, but negative reviews fester). However, that does depend on how well Google respects those properties. In many ways, I see small dealers behind the eight ball on this level.
     
    Collapse Signature Expand Signature
    #17 Alexander Lau, Jan 19, 2018
    Last edited: Jan 19, 2018
  9. Mike Phillips

    Mike Phillips
    Expand Collapse
    Noob

    First Name:
    Mike
    Dealer or Company Name:
    McCloskey Motors, Inc
    Twitter Handle:
    @leadtheteam
    Joined:
    Nov 25, 2017
    Messages:
    4
    Likes Received:
    2
    #This Love it Tom - and right on point.

     
  10. Alexander Lau

    Alexander Lau
    Expand Collapse
    Sr. Refresher

    First Name:
    Alex
    Joined:
    Feb 11, 2015
    Messages:
    1,188
    Likes Received:
    230
    Location:
    Pittsburgh, PA
    Just to add a vendor that is growing rapidly. https://snap21.com
    This was developed out of Bobby Rahal auto group. Yeah, that same car racer guy and his son.
     
    Collapse Signature Expand Signature

Share This Page

This forum sponsored by...