If you are a GM dealer are you signing up for Shop Click Drive for the Nov incentive promo? If you have an alternate digital retailing platform how are you handling that with the possibility of 2 digital retailing platforms on your website. Thanks!
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GM Dealers - Are you signing up for Shop Click Drive for Nov Promo
- Thread starter Eley Duke
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Not a GM dealer, so my answer is probably worth $0, but I’ll shoot my shot anyway.
Not a fan of the customer experience of shop click drive, but I’ve never used it as a dealer, so I don’t have any metrics.
Most important to me: I would take a hard pass on having 2 DR solutions live on my site at the same time. Just seems guaranteed to confuse instead of help.
- Mar 21, 2012
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- Ryan
I haven't heard the news yet, is GM tying incentive money to participation in SCD? I guess that's one way to get dealers to embrace it...
- Jan 22, 2020
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- Paul
Maybe I've missed something. Is the GM "incentive" the recent announcement that a previously free tool is now going to cost them? As best as I can understand it, the new SCD is going to require you to do your dealer pricing in their new D2C2 system to ensure pricing matches your website. Depending on what your current pricing method is, that could result in double-work because SCD needs to have dealer incentive broken out, to be sent to them without OEM incentives and discounts included (unlike how it would be for most syndication) or it ends up double-discounting. If you already have a digital retailing product you are happy with, I'd forego the new SCD and revisit it again in the future when you review your existing digital retailing tool.
If you have multiple rooftops, unless they are all GM brands, all adding SCD does, is make your current digital retailing experience less brandable and marketable as a tool across your rooftops since you can't roll it out on other OEM rooftops.
✨ AI Highlights
GM dealers discuss whether to adopt Shop Click Drive for a November promotional incentive, with concern about managing dual digital retailing platforms on their websites. The consensus leans toward skepticism—respondents question the customer experience, worry about confusion from running two solutions simultaneously, and express confusion about whether GM is actually tying incentive money to SCD participation or just converting a free tool to a paid one. The thread reveals dealer hesitation around the operational complexity and unclear value proposition of SCD adoption.
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