- Dec 19, 2018
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GM Launches CarBravo
- Thread starter Colin Rodger
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- Aug 7, 2020
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I'm not a dealer, so I'm wondering how would that work. If a dealer's already on the CPO site, they already have access to the central inventory of GM and GM Financial. I wonder what other inventory they'll be able to sell if they're on CarBravo? Will every vehicle on the site be available nationwide?
Thought I would share Dale Pollak's article on CarBravo...https://www.dalepollak.com/2022/01/a-closer-look-at-general-motors-carbravo-program/
✨ AI Highlights
Dealers express significant skepticism about GM's new CarBravo used vehicle platform, citing expensive enrollment fees ($1,000), per-unit costs ($299), quarterly listing fees ($1,500), strict photo requirements, and vendor fees that collectively exceed what they currently pay for alternative listing services. While GM frames CarBravo as optional, dealers view the requirement to choose between listing on CarBravo or GM's existing CPO site as coercive pressure, particularly given GM's recent warnings about redirecting vehicle allocations to dealers who don't cooperate. The key insight: dealers see CarBravo as GM essentially asking them to pay premium rates to maintain access to GM inventory and CPO programs, rather than as a genuinely optional service designed to help dealers.
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