GM Requiring Seperate Chevrolet/GMC Websites?

[Zack_AF]

Hearing that GM will be requiring Chevrolet/GMC dealers to run seperate websites similar to Ford/Lincoln.
Can any GM guys confirm?

 

[Ryan Everson]

Confirmed, websites must be separated as listed below:

1. Chevrolet
2. Buick GMC
3. Cadillac

 

[Zack_AF]

Interesting. I knew Cadillac has always been seperate which makes sense with the luxury branding (same as Lincoln/Ford, Lexus/Toyota, Infiniti/Nissan, etc)

Curious if dealers that are Business Elite will have to split their commercial sites as well.

 

[Jeff Kershner]

Confirmed, websites must be separated as listed below:

1. Chevrolet
2. Buick GMC
3. Cadillac

What your opinion in this?

Does it really make any sense to do this?

I can see Pros and Cons.