Hearing that GM will be requiring Chevrolet/GMC dealers to run seperate websites similar to Ford/Lincoln.
Can any GM guys confirm?
Can any GM guys confirm?
GM Requiring Seperate Chevrolet/GMC Websites?
- Thread starter Zack_AF
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- Mar 21, 2012
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Interesting. I knew Cadillac has always been seperate which makes sense with the luxury branding (same as Lincoln/Ford, Lexus/Toyota, Infiniti/Nissan, etc)
Curious if dealers that are Business Elite will have to split their commercial sites as well.
Curious if dealers that are Business Elite will have to split their commercial sites as well.
- May 1, 2005
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- Jeff
What your opinion in this?
Does it really make any sense to do this?
I can see Pros and Cons.
- Mar 21, 2012
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I joked that it was the result of an argument between the Buick GMC website lead and the Chevrolet website lead over whose hero banners should come first.
Pros:
- Silverado buyers like yellow buttons
- Sierra buyers like red buttons
Cons:
- Double the expense
- Double the sites to maintain
- Half the inventory selection
I have heard similar chatter, mostly tied to brand separation and compliance with how OEMs want inventory, incentives, and messaging structured, but nothing feels fully enforced everywhere yet. From a marketing standpoint it makes sense because separate sites let each brand rank for its own searches, avoid mixed signals, and align with how Ford and others already handle multi brand stores. The downside is higher cost and more management, but it can improve attribution and lead quality if done right, so it would not surprise me if this becomes standard over time.
