GMB now including listings

[MarcyMMDealerAdvocates]

Still in "beta" - as most google products. They think the process is so linear, when it is not. The jury is out on whether it will increase VDPs -- would you rather want your customer on a GMB VIN info page that you have little/no control over? Or your website VDP? Seems like it just adds another click for the customer. Lastly, it doesn't allow for promotion/specials.

Google wasn't happy with dealer mobile websites, and this was the solution. Remember, this only shows up on MOBILE (for now)

And lastly -- remember that your GMB primarily (I have heard over 90%) shows up only when someone searches your DEALER NAME. Dealer name searches are better off on our website.

I would say we just keep a close eye on it, and the reporting that will be coming out of it. The initial stats from a few dealers - decrease VDP traffic from mobile devices.

Thanks Drew -good feedback! Agree on all points.

 

[MarcyMMDealerAdvocates]

Just started, we will see what this looks like next month in our analytics.

Thanks for the input - please keep us posted.

 

[Dan Sayer]

Still in "beta" - as most google products. They think the process is so linear, when it is not. The jury is out on whether it will increase VDPs -- would you rather want your customer on a GMB VIN info page that you have little/no control over? Or your website VDP? Seems like it just adds another click for the customer. Lastly, it doesn't allow for promotion/specials.

Google wasn't happy with dealer mobile websites, and this was the solution. Remember, this only shows up on MOBILE (for now)

And lastly -- remember that your GMB primarily (I have heard over 90%) shows up only when someone searches your DEALER NAME. Dealer name searches are better off on our website.

I would say we just keep a close eye on it, and the reporting that will be coming out of it. The initial stats from a few dealers - decrease VDP traffic from mobile devices.

@DrewAment and @MarcyMMDealerAdvocates did you happen to see this https://searchengineland.com/google-local-car-dealership-inventory-search-results-348051

If you jump into the other string on DR, there is more information. Basically as it exists now, it is just a beta BUT Google is obviously heading down a path that leads somewhere...

 

[Jeff Kershner]

Here is the other string where this is being discussed, per @Dan Sayer mention - https://forum.dealerrefresh.com/threads/google-my-business-adds-inventory.7329/

 

[MarcyMMDealerAdvocates]

@DrewAment and @MarcyMMDealerAdvocates did you happen to see this https://searchengineland.com/google-local-car-dealership-inventory-search-results-348051

If you jump into the other string on DR, there is more information. Basically as it exists now, it is just a beta BUT Google is obviously heading down a path that leads somewhere...

thanks @DrewAment - I did see that! The main reason I hopped on the thread was that I got a call from a vendor charging $500/month to add the CARS inventory to my clients GMB listing(s). RIDICULOUS!!?? Not sure how I feel about Google having all of the dealership's inventory - they will likely then use it in search and serve up Google results..vs a dealership... The more data they have, the more they control the 'world'!

 

[Matthew Davis]

Not related to inventory, but GMB...we're (TradePending) seeing people click on a "Value Your Trade" product in GMB. Looking at the data from 2 dealers, one shows 9% of trade-in leads coming from that source, the other at 14%.

 

[Dan Sayer]

Not related to inventory, but GMB...we're (TradePending) seeing people click on a "Value Your Trade" product in GMB. Looking at the data from 2 dealers, one shows 9% of trade-in leads coming from that source, the other at 14%.

I'm not familiar with that. Can you send a screenshot of placement on mobile or desktop?

 

[Colin Rodger]

@Matthew Davis hope you don't mind me jumping in and responding to @Dan Sayer's question.

It's a link that lives in the "Products" section of your GMB. Once clicked it takes the consumer to a landing page on the dealer website where they can enter their vehicle info to get a value for their trade.

 

[Dan Sayer]

@Matthew Davis hope you don't mind me jumping in and responding to @Dan Sayer's question.

It's a link that lives in the "Products" section of your GMB. Once clicked it takes the consumer to a landing page on the dealer website where they can enter their vehicle info to get a value for their trade.

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How often is that being used by shoppers?

 

[smilemedia]

If you regularly post in google my business you will definitely get result.