For some - it's only a small percentage that click through. For others, like the ones cited above and the ones that put a little extra effort in, it's in the teens of overall % of trade-in leads each month.How often is that being used by shoppers?
Sorry if I wasn't clear - I don't work at TradePending, I answered Dan's question earlier in the thread b/c I had talked to Matt offline about their product and had an answer.I'm very curious @Colin Rodger and @Matthew Davis if you guys have thought about working with a chat provider like DI and their Ana bot product (or similar) to trigger a chat / conversation about trade-in values powered by Tradepending via Google Business Messenger from the GMB listing and Google Maps. Going that route, there's no need to take the customer to a landing page. Simply capture all the info from the GMB listing.
https://developers.google.com/business-communications/business-messages/guides/learn
They could very well be doing this now. I just haven't heard about it.
Just wondering...
That's an interesting thought. We're integrated via API with most digital retailing and chat providers today, but not sure how much we've looked at Google Business Messenger.I'm very curious @Colin Rodger and @Matthew Davis if you guys have thought about working with a chat provider like DI and their Ana bot product (or similar) to trigger a chat / conversation about trade-in values powered by Tradepending via Google Business Messenger from the GMB listing and Google Maps. Going that route, there's no need to take the customer to a landing page. Simply capture all the info from the GMB listing.
https://developers.google.com/business-communications/business-messages/guides/learn
They could very well be doing this now. I just haven't heard about it.
Just wondering...
Google My Business now offers a "Cars" inventory tab feature, but dealers are divided on its value: while a few approved vendors offer it (often at $500/month), skeptics note it's still in beta, mobile-only, shows minimal click-through compared to other GMB features, adds an extra customer click, lacks promotional capabilities, and primarily appears for dealer name searches (which are better served on dealership websites). The emerging consensus is to monitor performance metrics before investing, as it remains unclear whether GMB inventory listings will meaningfully drive traffic to vehicle detail pages or simply redirect customers away from dealership-controlled properties.