Google’s New Crawl Limits Reward Fast Dealership Websites

[levin233]

Google recently updated how much of a page Googlebot will actually read when crawling. The documented per-page fetch limit dropped from ~15MB to ~2MB. This is not a monthly quota. It is a hard stop on how much of a single page Google processes before ignoring the rest.

For dealerships, this matters because most dealer sites are bloated!

This gives fast websites an even bigger advantage!​

As Google becomes more cost-sensitive, page speed and crawl efficiency will become more important and dealerships with fast, clean sites will gain a measurable advantage while bloated sites will lose more and more ground.

That tracks with what many of us are seeing, a lot of dealer sites are loaded with scripts, widgets, and inventory layers that make pages huge before the main content even loads. If Google is cutting off what it reads, then trimming unused JS, simplifying templates, and making sure key content and schema render early becomes critical, otherwise important info may never get processed. Faster, leaner builds are not just about UX anymore, they directly protect crawlability and indexing, especially on inventory heavy pages.