Google Ad for Each Used Vehicle

[todd.smith]

Has anyone experimented with this type of pre-owned marketing? It is where using Googles API you could generate specific PPC ads for each vehicle you have in your DMS. So instead of running generic ads to keywords you would run specific ads for specific inventory.

An example would be as follows:

D&C Honda Today Special
2008 Honda Accord White 8K
$18234.00 Drives it home.

This would link directly to the vehicle in stock.

Or something like this I didn't count the words to see if this would work but the concept is the second and partial third line data would be pulled from your DMS and then target only keywords relative to someone search for this type of vehicle. Anyway just wanted to get some input about doing something like this and if anyone has tried it or has had success.

 

[Alex Snyder]

Dealer.com does it through their Dominator platform and we're definitely using it. We can talk more about it over the phone tomorrow.

 

[kevinfrye]

I would like to learn more about this as well, and how effective it is. Please keep me in the loop Alex - let's talk Th or Fri if possible...

 

[Alex Snyder]

Sure. Do you use an instant messenger Kevin?

 

[umer.autojini]

we (AutoJini - beta) and I believe e-dealer.ca also has this tool. Just FYI for programmers... if you are going to program something yourself... it will cost you around 11,000 API Units for 150 vehicles. 50 For AdService, 20 for Criterion, 10+ for checks.