• Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.

Google Ad for Each Used Vehicle

todd.smith

CSI Bandit
Apr 11, 2009
53
23
Awards
4
First Name
Todd
Has anyone experimented with this type of pre-owned marketing? It is where using Googles API you could generate specific PPC ads for each vehicle you have in your DMS. So instead of running generic ads to keywords you would run specific ads for specific inventory.

An example would be as follows:

D&C Honda Today Special
2008 Honda Accord White 8K
$18234.00 Drives it home.

This would link directly to the vehicle in stock.

Or something like this I didn't count the words to see if this would work but the concept is the second and partial third line data would be pulled from your DMS and then target only keywords relative to someone search for this type of vehicle. Anyway just wanted to get some input about doing something like this and if anyone has tried it or has had success.