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Google Adds Vehicle Listings Schema

KodyVoyles

Smashing Bugs
May 19, 2022
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"Google has new structured data markup for car dealerships, it is called vehicle structured data. You can use it to communicate to Google information about your new car listings for improved visibility within the Google Search results.

Google said this is only available right now for US and US territories but do show up both on mobile and desktop surfaces.

The technical details are over here which explains that there is now an additional way to submit this data to Google. The old way still works, it is through the vehicle listings partner portal. The new way is through basic structured data, where you add markup to your content on your site."

Full Article: Google Adds New Vehicle Listing Structured Data With Search Console Reporting
 
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Indeed, Google's introduction of vehicle structured data is a notable advancement for the automotive industry's online presence. This update will likely streamline the way dealerships showcase their new car listings, enhancing visibility in Google Search results. It's an opportune moment for dealerships to refine their online strategies and perhaps integrate such advancements into their digital portfolio. With the industry's continued digital evolution, staying abreast of these changes and leveraging them effectively will be key. As always, attention to detail and a nuanced approach in digital representation can make a significant difference in how effectively these listings are perceived and engaged with by potential buyers.

EDIT by MODs: Removed your spammy SEO link.
 
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✨ AI Highlights

Google has introduced vehicle structured data markup that allows US dealerships to improve their car listing visibility in search results across mobile and desktop. The new schema can be implemented alongside the existing vehicle listings partner portal, giving dealers an additional technical method to submit inventory data. The key takeaway is that dealerships should adopt this advancement to enhance their digital marketing strategy and stay competitive as the industry increasingly relies on structured data for search visibility.

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