Google Ads - Call-only ad requirements

[Alexander Lau]

https://support.google.com/adspolicy/answer/6130299

Dear advertiser,

In December, Google will update the policy requirements for call-only ad format with the following changes:

• Service providers will now be required to use their actual business name in call-only ads. Service providers can no longer advertise with a business name that doesn't represent their specific business or clearly disambiguate from similar businesses.
• For example, generic or location-based business names like "Mountain View Plumbers" or "Taxi NYC" would be unacceptable in ads for service providers who actually go by a different business name.
• When answering calls from users who've clicked on their call-only ad, advertisers must begin the call by stating their business name, as it appears in their call-only ads.
• Please immediately remove any call-only ads you're running that violate this new policy. Thank you for your cooperation.

Sincerely,
The Google Ads Team