Google Analytics Alternatives

[karin.abdelmalak]

Does anyone have any recommendations for analytics platforms? We're currently using Google Analytics and we're searching for another option that requires less code installation and will save time by clearly laying out custom behavior flows and campaign data.

 

[craigh]

I don't know how much easier one is over the other.
I assume your complaint with Analytics is having to tag every button and event manually, which makes it a pain to install on various vendor sites.

We used to use ClickTale, which has now become https://contentsquare.com/
I haven't used them in years, but they were tracking all behaviour, scrolling, hovering and clicking and we created the reporting based on that.
I don't know what the installation is like anymore, but universal heatmap and click tracking options might work well for you.

 

[Ryan Everson]

Does anyone have any recommendations for analytics platforms? We're currently using Google Analytics and we're searching for another option that requires less code installation and will save time by clearly laying out custom behavior flows and campaign data.

What do you mean by less code installation?

Unfortunately for a single-point dealership, there aren't really any better *affordable* analytics platforms.

You could always use Google Data Studio to build dashboards with the exact analytics data you're looking for.

 

[Tallcool1]

We used something called Clicky (I believe) as well as GA. At the time, I liked the simplicity. I can't remember why we stopped using it. We may have just forgot to load the tracking code when we went through a website upgrade.