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Google Analytics Goal Values

John V.

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Jan 15, 2015
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What is everyone using for Goal Conversion Values in GA in dollars? Probably time to update this for 2022. Interested to see the consensus.

Here is what I am assigning a dollar amount to:
Website Form Lead (eprice/RMI/etc) = $40
Trade-In Lead = $40
VDP View = $3.95

Not assigning values to any fixed ops, phone calls, or chats. No high TOS or PVPV. What's everyone else doing?
 

✨ AI Highlights

John V. asks the DealerRefresh community for their current Google Analytics goal conversion values, sharing his own 2022 benchmarks: $40 for website form leads, $40 for trade-in leads, and $3.95 for VDP views, while excluding fixed ops, phone calls, and chats. The thread appears to have generated minimal engagement, with John following up but no substantive replies from other dealers sharing their own conversion value strategies.

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