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Google Changes the SEM Rules Again

Discussion in 'Websites, SEO, SEM, Display, Social, Marketing' started by Scott Zagurski, Feb 23, 2016.

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  1. Scott Zagurski

    Scott Zagurski
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    Performance Automotive Group
    Jan 21, 2015
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    Yesterday, our SEM world did change. http://searchengineland.com/243057-243057

    With no ads running on the right side of the desktop search engine results page in Google for many results, the auction has less inventory on page one. This has already started to balloon PPC prices on terms that truly create a lot of leads.

    For some of us, our OEM and our Tier 2s will make this auction even more pricey. Watch your brand name dealership campaigns, watch your broad match and modified broad match PPC campaigns closely. If you don't know what these tactics are, question your provider now.

    Good news, for those of us who run their own campaigns, everything will end up like the mobile results. Bad news, the small budget dealerships will not stand a chance in this new world in PPC.
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