1. Greg Spencer

    Microsoft Advertising launches Automotive Ads?

    Big story broke last night that Microsoft Advertising launched Automotive ads. I'm writing a post on it for the AIM Group. What are your first impressions? Are any DealerRefresh members taking part in the beta roll out?
  2. Dan Sayer

    Resource Google Dealer Guidebook 2.5 download February 2021 2.5

    From Google: From ridesharing to electric vehicles to driverless cars, the automotive industry faced major disruptions long before COVID-19. But the past year has brought about rapid shifts in consumer behavior, which accelerated new trends that impacted the entire sector, from manufacturers to...
  3. Dan Sayer

    Google's Dealer Guidebook 2.5 is out - Your thoughts?

    My agency ( sent me the latest nugget of wisdom (or Koolaid) from Google labeled the Dealer Guidebook 2.5. I think I missed 2.0? Anyway, data is only good if we can do something with it. Amen? Here is something I'm scratching my head over: Online vehicle purchases up to...
  4. Jeff Kershner

    Googles Update to Personalized advertising policies - new targeting restrictions

    Starting October 19th 2020 Google will updates its Personalized advertising policies to introduce new targeting restrictions. No longer will you/agencies be able to target audiences based on gender, age, parental status, marital status OR zip code. How will this effect you dealers Paid Search...
  5. Christopher Reggie

    Google My Business Glitch Of The Day!

    So GMB has been acting a little strange lately, hasn't it? Now we are experiencing an ownership issue which is allowing owners to take the primary ownership as seen in the attached video. Is anyone else dealing with this? - Christopher Reggie
  6. Joe Friedrichsen

    Dealer Teamwork Is Google's May Core Update Impacting Dealerships?

    Hi everyone! As many of you already know, Google updated its core algorithm on May 4, 2020. Here's a quick analysis of how the update impacts automotive dealerships. Add on to this if I missed anything or if you've experienced something not mentioned. Google released a statement, “We are...
  7. Jeff Kershner

    #RefreshFriday w/ Eric Miltsch | Conspiracy theories, eating bats, GMB, orange men and digital retailing

    @Eric Miltsch joins us to shoot the sh!t about what’s happening in the world today. NOTHING IS OFF THE TABLE <---- you’ve been warned. Conspiracy theories, eating bats, orange men, digital retailing, sweat pants, murdering family, etc... Maybe not in that order. And for those of you who need a...
  8. Christopher Reggie

    GMB: COVID 19 Update - Digital 1 Group

    GMB: COVID 19 Update If your dealership has been affected by COVID-19 / Coronavirus, you'll want to check this out. Google is allowing us to post an update to our customers to inform them of any changes or safety measures related to COVID 19. This update to Google My Business was just...
  9. Dan Sayer

    Google halts New Reviews, Review Replies, and Q&A due to COVID-19?

    My FordDirect rep sent me this link yesterday after trying to figure out why wasn't working. This line and the bottom struck me as odd. I went to my local DMV site to...
  10. Jeff Kershner

    Resource The Dealer Guidebook 2.0 - Google 2.0

    The last ten years have been punctuated by advancements in technology, and the pace is accelerating. The automotive industry is being shaped by autonomous vehicles, connectivity, electrification, and shared mobility. As I meet with OEM’s and business leaders, they consistently cite a fifth...
  11. dr_updates

    PR & News Dealer Teamwork Boosts Its Automotive Marketing with New Local SEO Service

    Feb. 13, 2020 / PRZen / EDEN PRAIRIE, Minn. -- Dealer Teamwork, an industry-leading automotive marketing company, announced today that it is adding a first-to-market Local SEO service for automotive dealerships. This innovative Local SEO service includes Google My Business (GMB) listing...
  12. Christopher Reggie

    Google Changes for Voice Search - Digital 1 Group

    Google made another change to increase the utilization of Voice Search...did you notice? Google just rolled out the anticipated change to it’s rapidly expanding Voice Search product for desktop search input on The Chrome browser. Digital 1 has been anticipating the most recent change...
  13. Nate Schoell

    GMB issue with Service listing showing up instead of Main dealership listing

    Hey all, just wanted to pop in here and share something interesting the DI SEO team has observed the past few days. Feel free to share your observations as well! Over the past week, Dealer Inspire has noticed an influx of Service department listings showing up in the knowledge panel in SERPs...
  14. Alexander Lau

    Google Attribution

    Deserves its own thread and dealers need to be on the lookout. Google’s Data-Driven Attribution Model: What You Need to Know Google Attribution is still in beta but Google...
  15. Dane Saville

    CDK Websites See Significant Organic Traffic Increases

    At the beginning of August, we know that a few publications reported that the automotive industry was likely affected by Google's "Medic" update. We noted a remarkable increase in organic traffic for just CDK websites that directly coincides with the newer algorithm. While conducting regular...
  16. Jeff Kershner

    Google Project Beacon #findoutwhy

    Received this in the mail today... It's a beacon, from Google. So I googled it.... About Project Beacon by Google Google is piloting a program where we send beacons to businesses with physical locations to make their venues more visible to customers with mobile devices. The program is...
  17. Itsallaboutthemoney

    New Helpful Google My Business Feature

    I glanced over the threads and haven't found the one about this comparatively new GMB feature which is called Menu. They introduced it in April. So, basically it is an ability to add a categorized list of your services within your Google My Business pages. There are sections, subsections, a...
  18. George Nenni

    Any Google SiteLink Experts out there?

    I met with a medium size dealer group today, they presented an interesting challenge that I can't seem to find a successful example of, or an answer to. They have 6 or so stores, and they want their group-site SiteLinks to appear on Google organic search with each store listed. Typically with...
  19. Andrew.K

    Google My Business: Irrelevant Photos

    Has anyone had luck choosing photos to display on SERPs for their Google My Business profile pages? Recently, Google has been overriding our photo choices and they've picked some terrible, user-submitted photos to show on SERPs. Our clients are understandably upset but when I call Google they...
  20. Carluminati

    PAID Google Post vs FREE Google Post

    So I have been using GOOGLE POSTS for a few weeks now, and I get there right from within my Google My Business Dashboard - they are free, and not tied to any website provider. Look at the ad Dealer eProcess sent me about the same service, except it's not free from DEP, they charge $299 for...