Google Events for Dealer.com sites

[cgallic]

I know there were some people who were looking for dealer.com events to build their GA goals around. I managed to get them to send me a rough key that I figured everyone could use:

Google event name Details
Inventory Detail Media Tabs - User interactions with VDP media - images, videos, etc. - Mobile only
mycars-load - Saving vehicles to MyCars
inventory-detail - User interactions with VDP Images
mega-menu - Opening mega menu
Edmunds_Ad_Solutions - Managed Services - search results, directions, calls, chats, etc
mycars-login - Logging into MyCars
facetmulti - VLP multi-facet interactions
vlp_faceting - Moble VLP facet interactions
mobile_global_header - Opening mobile header (click to call, directions, etc)
dialog - Any popup dialog on the site
vlp_header - Mobile VLP Filter/Sort
index-facetbrowse - Facet selections on index page
showroom - Showroom interactions - photos, sliders, etc.
payment-calculator - Payment calculator - calculation event
mycars-engagement - MyCars actions - open recent cars, open saved vehicles, enable notifications, open price alerts, etc
recommended_vehicles - Widget loaded with recommended vehicles
Web : INDEX - Default button block interactions
slideshow-background - Interactions slideshow widget
inventory-listing - General VLP interactions
Mobile Contact Actions - Call click & directions click on Mobile

 

[MarkRR]

Thanks, helpful. Wish there was a little more explanation.

i.e. Is "inventory-detail" interacting with a button/clickable area within the VDP, or just the act of viewing a VDP page?

 

[cgallic]

I believe it's the first one. This is exactly what they sent me so I don't have much to go on to explain any further

 

[MarkRR]

Thanks. That's what I was hoping for. I'll compare it to VDP views and see how the number is different.

 

[Nicolas Hesson]

Can you explain Google Events a bit more? I would love to learn more on this topic.

 

[MarkRR]

In Google Analytics, go to Behavior > Events > Overview.

You'll see a list of events that Dealer.com pre-codes into their sites that shows what actions a visitor took on your site.

VDPs, mega menu, my cars, etc.

I'm not sure this list is still accurate with the newer ROI Motors template, but I'd think it is.

A lot of people don't even know events are logged and there for for your review.

Dealer.com tells me they are only there for their own internal reference/debugging - not meant for customer consumption. But they appear accurate/believable to me.