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Google Events for Dealer.com sites

Discussion in 'Websites, SEO, SEM, Display, Social, Marketing' started by cgallic, Jun 29, 2017.

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  1. cgallic

    cgallic
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    Connor
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    I know there were some people who were looking for dealer.com events to build their GA goals around. I managed to get them to send me a rough key that I figured everyone could use:

    Google event name Details
    Inventory Detail Media Tabs - User interactions with VDP media - images, videos, etc. - Mobile only
    mycars-load - Saving vehicles to MyCars
    inventory-detail - User interactions with VDP Images
    mega-menu - Opening mega menu
    Edmunds_Ad_Solutions - Managed Services - search results, directions, calls, chats, etc
    mycars-login - Logging into MyCars
    facetmulti - VLP multi-facet interactions
    vlp_faceting - Moble VLP facet interactions
    mobile_global_header - Opening mobile header (click to call, directions, etc)
    dialog - Any popup dialog on the site
    vlp_header - Mobile VLP Filter/Sort
    index-facetbrowse - Facet selections on index page
    showroom - Showroom interactions - photos, sliders, etc.
    payment-calculator - Payment calculator - calculation event
    mycars-engagement - MyCars actions - open recent cars, open saved vehicles, enable notifications, open price alerts, etc
    recommended_vehicles - Widget loaded with recommended vehicles
    Web : INDEX - Default button block interactions
    slideshow-background - Interactions slideshow widget
    inventory-listing - General VLP interactions
    Mobile Contact Actions - Call click & directions click on Mobile
     
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  3. MarkRR

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    Thanks, helpful. Wish there was a little more explanation.

    i.e. Is "inventory-detail" interacting with a button/clickable area within the VDP, or just the act of viewing a VDP page?
     
  4. cgallic

    cgallic
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    I believe it's the first one. This is exactly what they sent me so I don't have much to go on to explain any further
     
  5. MarkRR

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    Thanks. That's what I was hoping for. I'll compare it to VDP views and see how the number is different.
     
    #4 MarkRR, Jun 30, 2017
    Last edited: Jun 30, 2017
  6. Nicolas Hesson

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    Can you explain Google Events a bit more? I would love to learn more on this topic.
     
  7. MarkRR

    MarkRR
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    In Google Analytics, go to Behavior > Events > Overview.

    You'll see a list of events that Dealer.com pre-codes into their sites that shows what actions a visitor took on your site.

    VDPs, mega menu, my cars, etc.

    I'm not sure this list is still accurate with the newer ROI Motors template, but I'd think it is.

    A lot of people don't even know events are logged and there for for your review.

    Dealer.com tells me they are only there for their own internal reference/debugging - not meant for customer consumption. But they appear accurate/believable to me.
     
    #6 MarkRR, Nov 29, 2017
    Last edited: Nov 29, 2017

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