Am jumping in here a tad late in this discussion; just learnedabout Dealer Refresh and joined a/o.
At www.women-drivers.com we have a number of cutting edge services for dealers that support and market their ORM efforts specifically to women and families. We also have a womens site that is customized, as well as integrated into your social channels.
Anne, thanks for joining us. Looks like you have quite a bit happening over on women-drivers. We would love to have more female contributors here in our industry and our forums.