Hammer Corp, Better Craigslist SEO?
- Thread starter flosho
- Start date
- Feb 11, 2015
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- Alex
Go with either Dice Services (super smart dudes) or LotVantage (quality automotive people) or Autofusion (ask for Carl Maeda).
Sorry, if I previously mentioned these, lazy me.
Sorry, if I previously mentioned these, lazy me.
- Nov 3, 2015
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- David
As far as editing sold vehicles and replacing with live inventory, that is absolutely something that our company (AutoSweet) does (and a couple of the others as well). We poll inventory daily so we can update pricing, add photos, etc. as it is, so identifying sold inventory, editing the post, dropping the sold vehicle and replacing with a live one is part of that.
There are ways that you can attempt to do better with search optimization, we are constantly making changes via trial and error to do that, but as others have said...there is no silver bullet for it and what works this month may not work next.
We also don't believe there's magic times for magic types of vehicles, we just think you need to post daily so you have something on the front page when its sorted by newest (as much for branding as anything, we create image wraps for our clients). Search optimizing to the best of our ability for vehicle type or manufacturer is our biggest focus, those are the most logical common searches we believe, and we do pretty well on that consistently.
We also believe offering a text option is important, using local area code tracking numbers unique for each market you're posting in so you can track results/ROI by market, and one of the biggest is using links (although not click-able) to go to the VDP on your dealer site in a way that the traffic is visible in Google Analytics.
There are some excellent competitors out there, but anyone claiming the things I have seen in this thread should be an indication they aren't one of them.
We will be at Digital Dealer in Tampa, NIADA in LV, and Digital Dealer in LV this year, you can come by and see what we do in person or call any time.
There are ways that you can attempt to do better with search optimization, we are constantly making changes via trial and error to do that, but as others have said...there is no silver bullet for it and what works this month may not work next.
We also don't believe there's magic times for magic types of vehicles, we just think you need to post daily so you have something on the front page when its sorted by newest (as much for branding as anything, we create image wraps for our clients). Search optimizing to the best of our ability for vehicle type or manufacturer is our biggest focus, those are the most logical common searches we believe, and we do pretty well on that consistently.
We also believe offering a text option is important, using local area code tracking numbers unique for each market you're posting in so you can track results/ROI by market, and one of the biggest is using links (although not click-able) to go to the VDP on your dealer site in a way that the traffic is visible in Google Analytics.
There are some excellent competitors out there, but anyone claiming the things I have seen in this thread should be an indication they aren't one of them.
We will be at Digital Dealer in Tampa, NIADA in LV, and Digital Dealer in LV this year, you can come by and see what we do in person or call any time.
- Nov 3, 2015
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- David
Was up working early this morning and going over client numbers, reminded me of this thread. So one area that I think is incredibly important for a Craigslist Providers is that the links go to your VDP's, SRP's, finance apps, etc. and that you're able to measure that traffic. A LOT of our competitors do this, but a lot more don't. Many send to "micro-sites" (3rd party sites that aren't yours) or to a home page with no UTM codes so you can't measure. This is one of my clients, this is strictly website traffic month to date generated from the links on their CL ads, Backpage and YouTube Videos. Don't get me wrong, this is high...but not unique (also an independent, so less email campaigns/PPC, etc. to compete with).
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- Nov 3, 2015
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- David
They have a relatively high spend on their ad budget compared to a lot of our clients, running 600 dollars per market (120 posts) in 4 different markets. They're in L.A. which has all the sub-markets, so they have to really. For those who aren't familiar, some of the big cities actually have markets for several sub-sections of the city and each one is considered a unique market for posting (Central L.A., Long Beach, Southbay, etc.). I'd say our average client spends under 1000.00 per month total on ad budget (200 posts or less).
In the spirit of full disclosure, this is also a dealer who had decided to pull pricing off their ads, which always generates more leads and traffic as well.
In the spirit of full disclosure, this is also a dealer who had decided to pull pricing off their ads, which always generates more leads and traffic as well.
- Nov 3, 2015
- 69
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- David
They were at just over 200 unique leads for the month this morning. We de-duplicate too, so if the same phone number calls multiple times we only report one lead. Pretty solid.
