Have you been blitzed by team ATC yet?

[Bubble Breaker]

Cars.com Believer wrote: That’s what the 200 million in advertising has generated.

Why are there disclaimers that go with this claim? It is because cars.com is including the ad dollars that their partners are spending also. WHO DOES THAT?? That is as cheesy at the newspapers coming up with a 'readership' # instead of circulation. Tsk tsk tsk. Just tell the truth cars.com. You have a good product. Leave it at that.

sellmorecars: AutoTrader.com does not provide the Yahoo listings. Cars.com took over that a while back. Autotrader.com gained msn autos and KBB around that same time. A move that proved to be more than wise.

 

[Cargurrl]

Bubble Braker if you read my post you would have notice I said "between us and cars.com".....ps we have Edmunds new (in certain markets) as well as used. They are both beneficial.

 

[Ryan]

Bubblebreaker,

Love your name by the way. I don't think that we are trying to fool anyone, I'm sorry that you feel that way. One of the great things about cars.com is the amount of partnerships that we have. I can't find the exact quote at the moment, but even the illustrious Mr. Kershner pointed that strength out in a post a few months ago. We can't be everything to everybody, but we can get our dealer partner's inventory in front of a huge cross section by forming partnerships and exclusively supplying their classified content. It is a great product.

Quick clarification though, the $200 million spend is citing Cars.com specific branding. Sure it may be on the back of one of the Tribune or Belo properties, but it goes to building the cars.com brand. It really is no different than Chevrolet calculating a cumulative spend for tier 1 and 2 spend and local dealer marketing. The Chevrolet brand is being elevated. Hope that helps you feel better about those numbers.

 

[Mike Elmore (blog)]

Oh, how true, I used to be a staunch supporter of ATC, in fact, I made it an employment requirement for my store to advertise with them before I signed on, not only are they way overpriced, but to cap the photo's at 9 for a "Featured Plus" package, is totally ridiculous, and quite frankly, I love comparing their competition for the same type ad package with unlimited photo's and many other difference's that don't add up, and yes, I have experienced their "Blitz" 3 times over the last 18 months. Love my rep, but business is business, and they are pricing themselves out of my market, too bad!!

 

[Dennis Cardinale]

to Brian in ETown

Get me down for 10 dimes on the over (lol)

Think you've been blitzed before?

Now they picked up VAuto and have another product too pitch- they will burn down your phone lines bro!

 

[JR]

Mike,

That's funny...ATC hasn't performed ANY blitzes in the past 18 months. The blitzes were eliminated almost 2 years ago!