Help me build a better online conversion rate

[nickb]

This is a great site - as far as Wordpress-based dealer sites goes they don't get much better than this.
I do love their homepage and general direction as well. I like the Priced Under 10k option because that page can be themed and targeted very differently based on the fact that the consumer made a conscious decision to visit that page.

@craigh You like the "compare at" and "no stress price" ?

You think that will bring better results? I kinda like that.