• This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →

Help me build a better online conversion rate

This is a great site - as far as Wordpress-based dealer sites goes they don't get much better than this.
I do love their homepage and general direction as well. I like the Priced Under 10k option because that page can be themed and targeted very differently based on the fact that the consumer made a conscious decision to visit that page.

@craigh You like the "compare at" and "no stress price" ?

You think that will bring better results? I kinda like that.
 

✨ AI Highlights

A used car dealer seeking to improve online conversion rates receives feedback that his 3.6% VDP conversion rate is already strong, but should focus on enhancing storytelling through his website rather than chasing new technology—specifically by adding "Why Buy Here" messaging, team introductions, and process explanations directly on vehicle detail pages to address shopper concerns. The key insight from experienced contributors is that car shoppers make two decisions (which car AND which store), so dealers must use their online presence to build trust and answer objections before customers visit, rather than relying solely on third-party listing sites or generic content pages.

Replies Views 30 18,234 Started Last Reply